| Edition |
First edition. |
| Description |
1 online resource (xiii, 133 pages) : illustrations (some color). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Corporate communication collection,
2156-8170
|
|
Corporate communication collection.
2156-8170
|
| Bibliography |
Includes index. |
| Contents |
Chapter 1. Why persuasion is at the heart of pitching -- Chapter 2. Step 1--Communication objective -- Chapter 3. Step 2--Meeting goal -- Chapter 4. Step 3--Story plan -- Chapter 5. Case studies -- Chapter 6. Step 4--Content -- Chapter 7. Step 5--Style and language -- Chapter 8. Step 6--Pitch and presentation -- Chapter 9. How to use the six-step process. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Subject |
Persuasion (Psychology)
|
|
Persuasion (Psychology) |
|
Communication in management.
|
|
Communication in management. |
|
Business communication.
|
|
Business communication. |
| Indexed Term |
Pitching. |
|
Presenting. |
|
Business storytelling. |
|
Persuading. |
|
Communicating. |
|
Impressing. |
|
Influencing. |
|
Speaking. |
|
Business process. |
|
Word craft. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9781637420904 |
| ISBN |
9781637420911 e-book |
|
9781637420904 print |
|
