| Edition |
19th edition. |
| Description |
1 online resource (607 pages). |
|
text file |
|
PDF |
| Physical Medium |
polychrome |
| Series |
RKMA market research handbook series,
2472-5706
|
|
RKMA market research handbook series.
|
| Bibliography |
Includes bibliographical references (pages 601-607). |
| Contents |
PART I. U.S. SPORTS MARKET -- 1. Market Summary -- 2. Sports Fans -- 3. Professional Sports -- 4. Athletes -- 5. Participation & Recreation -- 6. Top Sports Cities |
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PART II. SPORTS MARKET SEGMENTS -- 7. Advertising & Sponsorships -- 8. Agents & Agencies -- 9. Concessions -- 10. Fantasy Sports -- 11. Fitness & Health Clubs -- 12. Game Promotions -- 13. Licensed Merchandise -- 14. Memorabilia -- 15. Sports Betting 16. Sporting Goods -- 17. Sports Halls Of Fame & Museums -- 18. Sports Travel -- 19. Ticketing |
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PART III. VENUES -- 20. Professional Sports Stadiums & Arenas -- 21. Collegiate Stadiums and Arenas -- 22. Sports Facility Construction -- 23. Naming Rights -- 24. Premium Seating -- 25. Speedways |
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PART IV. SPORTS MEDIA 26. Sports Television Broadcasting -- 27. Sports Radio -- 28. Sports Periodicals -- 29. Newspaper Sports Sections -- 30. Sports Online -- 31. Podcasts -- 32. Social Media |
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PART V. MAJOR EVENTS -- 33. All-Star Games -- 34. Championship Parades -- 35. College Football Playoff & Bowl Games -- 36. FIFA Men's World Cup -- 37. FIFA Women's World Cup -- 38. Indianapolis 500 -- 39. Kentucky Derby -- 40. NBA Finals -- . 41. NCAA Men's Final Four -- 42. NCAA Women's Final Four -- 43. Olympic Games -- 44. Rugby World Cup -- 45. Stanley Cup -- 46. Super Bowl -- 47. World Series |
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PART VI. PROFESSIONAL LEAGUE SPORTS -- 48. Major League Baseball -- 49. National Basketball Association -- 50. National Football League -- 51. National Hockey League -- 52. Major League Soccer -- 53. Premier League -- 54. UEFA Champions League -- 55. Major League Lacrosse -- 56 National Lacrosse League -- 57. Premier Lacrosse League -- 58. Major League Rugby -- 59. Canadian Football League -- 60. Arena Football League -- 61. Minor League Baseball -- 62. Minor League Hockey -- 63. NBA G League -- 64. United Soccer League |
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PART VII. WOMEN'S LEAGUE SPORTS -- 65. Women's National Basketball Association -- 66. Legends Football League -- 67. National Pro Fastpitch -- 68. National Women's Hockey League -- 69. National Women's Soccer League |
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PART VIII. COLLEGIATE & HIGH SCHOOL SPORTS -- 70. College Athletic Programs -- 71. Division I Conferences -- . 72. NCAA Sports -- 73. NCAA Football -- 74. NCAA Men's Basketball -- 75. NCAA Women's Basketball -- . 76 High School Sports -- 77. Youth Team Sports |
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PART IX. FIGHTING SPORTS -- 78. Boxing -- 79. Ultimate Fighting Championship -- 80. World Wrestling Entertainment |
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PART X. GOLF -- 81. Golf Participation -- 82. Golf Courses -- 83. Men's Tour -- 84. Women's Tour -- 85. Major Tournaments |
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PART XI. MOTORSPORTS -- 86. IndyCar -- 87. NASCAR -- 88. Formula One -- 89. Formula E -- 90. NHRA Drag Racing -- 91. SportsCar Championship -- 92. World Of Outlaws -- 93. Motorcycle Racing |
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PART XII. TENNIS -- 94. Tennis Participation -- 95 Tennis Ventures -- 96. Men's Tours -- 97. Women's Tours -- 98. Major Tournaments |
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PART XIII. ESPORTS -- 99. Esports Market Assessment -- 100. Leagues & Championships -- 101. Esports Venues -- 102. Media & Advertising -- 103. Collegiate Esports |
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PART XIV. RODEO -- 104. Rodeo Fans -- 105. Professional Rodeo Cowboys Association -- 106. Professional Bull Riders |
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PART XV. ORGANIZED SPORTS/COMPETITIONS -- 107. Air Racing -- 108. America's Cup -- 109. Bass Fishing & Sportfishing -- 110. Bowling -- 111. Competitive Cheerleading -- 112. Cricket -- 113. Cycling -- 114. Darts -- 115. Dog Shows -- 116. Drone Racing 117. Equestrian -- 118. Events For Athletes With Disabilities -- 119. Figure Skating -- 120. Fitness & Strength Competitions -- 121. Gymnastics -- 122. Horse Racing -- 123. International Champions Cup -- 124. Lacrosse -- 125. Marathons & Endurance Events -- 126. Mountain Bike Races -- 127. Roller Derby -- 128. Rowing -- 129. Rugby -- 130. Senior Games -- 131. Skiing & Snowboarding -- 132. Soccer -- 133. Softball -- 134. Sport Climbing -- 135. State Games -- 136. Surfing -- 137. Swimming, Diving & Water Polo -- 138. Track & Field -- 139. Triathlons -- 140 Ultimate 141. Volleyball -- 142. X Games -- Appendix A. Academic Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. College Degree Programs in Sports Business Appendix E Periodicals -- Appendix F. Sports Commissions. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Sports -- United States -- Marketing -- Handbooks, manuals, etc.
|
|
Sports. |
|
United States. |
|
Marketing. |
| Genre/Form |
Handbooks and manuals.
|
| Subject |
Sports -- United States -- Marketing -- Statistics.
|
| Genre/Form |
Statistics.
|
| Subject |
Sports -- Marketing -- Handbooks, manuals, etc.
|
|
Sports -- Marketing. |
|
Sports -- Marketing -- Statistics.
|
|
Marketing research -- United States -- Handbooks, manuals, etc.
|
|
Marketing research. |
| Genre/Form |
Electronic books.
|
|
Handbook.
|
|
Statistics.
|
|
Electronic books.
|
|
Handbooks and manuals.
|
|
Statistics.
|
| Added Author |
Washington, Kelli D., author.
|
|
Richard K. Miller & Associates, issuing body, publisher, publisher.
|
| ISBN |
9781577832881 |
|
1577832884 |
