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Bestseller
BestsellerE-book
Author Best, Joel.

Title Flavor of the month : why smart people fall for fads / Joel Best.

Publication Info. Berkeley : University of California Press, [2006]
©2006

Item Status

Description 1 online resource (xi, 201 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
Summary Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Social institutions.
Social institutions.
Fads -- Social aspects.
Fads -- Social aspects.
Fads.
Diffusion of innovations.
Diffusion of innovations.
Genre/Form Electronic books.
Other Form: Print version: Best, Joel. Flavor of the month. Berkeley : University of California Press, ©2006 9780520246263 0520246268 (DLC) 2005022128 (OCoLC)61229677
ISBN 9780520932357 (electronic book)
0520932358 (electronic book)
1423745523 (electronic book)
9781423745525 (electronic book)
1598759264 (electronic book)
9781598759266 (electronic book)
9780520246263
0520246268
128235891X
9781282358911