| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Front Cover; The Sustainable marketing Concept in European SMEs: Insights from The Food & Drink industry; Copyright Page; Contents; Acknowledgements; About the Editor; List of Contributors; Introduction; References; Part I. The theoretical basis for the development of sustainability marketing concept in SMEs; Chapter 1 Business Environment Challenges and Trends for Contemporary SMEs in Europe; Context of SME Integration in the Global Business Environment; Creating Shared Values and Diversity Challenges: Contemporary SMEs; Country Business Climate and Sustainability as SMEs Development Trends. |
|
Discussion and ConclusionReferences; Chapter 2 The Concept of Sustainable Development; Introduction; Historical Notions; Definition of the Term; Dimensions of Sustainable Development; Measurement for Sustainable Development; Conclusive Remarks; References; Chapter 3 From Sustainable Market Orientation to Sustainability Marketing; Sustainable Development and Changing Perspectives on the Essence of Contemporary Business; Sustainable Market Orientation -- Incorporating Sustainability into Business Strategies; Marketing as a Key Driver of Sustainable Enterprises. |
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The Concept of Sustainability MarketingConclusions; References; Chapter 4 Sustainability Marketing Tools in Small and Medium Enterprises; The Nature of Sustainability Marketing Tools; Sustainable Product; Sustainable Price; Sustainable Distribution; Sustainable Communication; Sustainable Employees; Conclusions; References; Part II. SMEs operating in the food & drink industry as beneficiary of sustainability marketing; Chapter 1 Food and Drink Industry in Europe and Sustainability Issues; Introduction; Sustainability and Fair Trade; Sustainability; Organic; Challenges and Opportunities. |
|
CompetitionPolitical Changes; Economic; Social Factors; Technology and Innovation Factors; Legislation and Government Regulations; Environmental; Conclusions; References; Chapter 2 Small and Medium Enterprises in the Food and Beverage Sector -- The Potential of the European Market; SMEs: Definition and Role: A Quantitative and Qualitative Perspective; The Role of the SME Sector; SMEs in the European Food & Beverage Sector; Summary; References; Chapter 3 Methodological Aspects of the Research on Sustainability Marketing in SMEs; Conceptualization of the Research Project. |
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Methods of Reaching the Respondents in the Individual CountriesStructure of Respondents; References; Part III. The implementation of sustainability marketing in SMEs -- a comparative analysis of selected European countries; Chapter 1 The Place of Sustainability Marketing Activities among the Objectives of SMEs; Challenges in the Business Environment of SMEs; Changes in the System of Objectives of SMEs; Sustainability Issues in the Strategies of SMEs in the Food and Drink Sector; Summary; References; Chapter 2 Managerial Knowledge of the Concept of Sustainability Marketing; Introduction. |
| Summary |
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Small business -- Europe.
|
|
Small business. |
|
Europe. |
|
Green marketing -- Europe.
|
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Green marketing. |
| Genre/Form |
Electronic books.
|
| Added Author |
Rudawska, Edyta, author.
|
| Other Form: |
Print version: Sustainable marketing concept in European SMEs. Bingley, UK : Emerald Publishing, 2018 1787540391 9781787540392 (OCoLC)1021222215 |
| ISBN |
9781787540385 (electronic book) |
|
1787540383 (electronic book) |
|
9781787540408 |
|
1787540405 |
|
9781787540392 |
|
1787540391 |
|
