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Bestseller
BestsellerE-book
Author Mall, Andrew, 1978- author.

Title God Rock, Inc. : the business of niche music / Andrew Mall.

Publication Info. Oakland, California University of California Press [2021]

Item Status

Description 1 online resource (xxiii, 295 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references, discography and index.
Contents Introduction : popular music, markets, margins, and the curious case of Christian music -- "Why should the Devil have all the good music?" : the Christian market's origins -- The great adventure : commercial success in the Christian record industry and the price of profit -- A wolf in sheep's clothing? : Christian ethics encounter rock -- "Find a way" : Amy Grant and the Christian market's mainstream -- Music to raise the dead : Christian music and the ethics of style -- Lost in the sound of separation : resistance at Christian music festivals -- From margins to mainstreams and back : crossover cases and their markets -- Conclusion : the stability of risk and the risk of stability -- Appendix 1 : Discographies -- Appendix 2 : Pop singles with Christian references (1957-70) -- Appendix 3 : Major Christian record labels and subsidiaries -- Appendix 4: Comparative pop singers' album success in the early 1990s
Summary "Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets' boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream"-- Provided by publisher
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Contemporary Christian music -- United States -- History and criticism.
Contemporary Christian music.
United States.
Contemporary Christian music -- United States -- Marketing.
Marketing.
Sound recording industry -- United States -- History.
Sound recording industry.
History.
Market segmentation -- United States.
Market segmentation.
Rock music -- Religious aspects -- Christianity.
Rock music -- Religious aspects -- Christianity.
Genre/Form Criticism, interpretation, etc.
History.
Other Form: Print version: Mall, Andrew, 1978- God Rock, Inc. Oakland, California : University of California Press, [2021] 9780520343412 (DLC) 2020021309 (OCoLC)1159630139
ISBN 9780520974784 electronic book
0520974786 electronic book
9780520343412 hardcover
0520343417 hardcover
9780520343429 paperback
0520343425 paperback