Title Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 / Gordon C. Bruner II.

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (xxii, 521 pages)
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references and index.
Summary	This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing research -- Statistical methods -- Handbooks, manuals, etc.
	Marketing research -- Statistical methods.
Genre/Form	Handbooks and manuals.
Subject	Scaling (Social sciences) -- Handbooks, manuals, etc.
	Scaling (Social sciences)
Genre/Form	Electronic books.
	manuals (instructional materials)
	handbooks.
	Handbooks and manuals.
ISBN	9780578899930 (electronic book)
	0578899930 (electronic book)