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Title Maincurrents in mass communications / [compiled by] Warren K. Agee, Phillip H. Ault, Edwin Emery.

Publication Info. New York : Harper & Row, [1989]
©1989

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  P92.U5 M24 1989    Available  ---
Edition 2nd ed.
Description xiii, 379 pages : illustrations ; 23 cm
Note Includes index.
Contents Part 1. The media's role in society. Introduction / Edwin Emery -- Responsibility and distrust. 1. The power of the press / Michael J. O'Neill -- 2. New perspectives on the news / Katherine W. Fanning -- 3. Broadcasters told: "be more responsible," / Mark Fowler -- Impact of television -- 4. Understanding television / David Marc -- 5. "Give us 22 minutes," / Norman Corwin -- 6. Impact of TV news overrated / Jeanmarie Kalter -- Media and democracy -- 7. Iranscam: when the cheering stopped / William Root -- 8. Making journalism safe for democracy / Michael Schudson -- 9. Developments in political communication theory on mass media potential / John Martin -- In time of war. 8. White Smoke in the Persian Gulf / Tim Ahern -- 10. Once again : did the press lose Vietnam? / Charles Mohr -- In time of dissent. 11. Up the creek without a paddle / Lauren Kessler -- 12. The Catholic worker: 50 years of fortitude / Nancy Roberts -- 13. Preacher bashing and the public life / James M. Wall -- 14. Unesco and the New World information order / Leonard R. Sussman -- Part 2. Ethical and legal challenges. Introduction / Warren K. Agee -- Pornography. Pornography and violence / Attorney General Commision on pornography -- 15. The meese commission: sex, violence, and censorship / Christie Hefner -- Ethical problems in newspapers. 16. The range of ethical problems / Philip Meyer -- 17. Code of ethics, society of professional journalists / Sigma Delta Chi -- 18. Values / Norman Isaacs -- Ethical problems in television. 19. Maxi bucks, mini ethics / Jerry Jacobs -- 20. Turned off: why executives distrust tv reporters / Herbert Schmertz -- Invasion of privacy. 21. A publisher finds himself on page one / Walter Jaehnig -- 22. The boundaries of privacy / Frank Mcculloch -- 23. Should AIDS victims be named? / Barrie Hartman, John Siegenthaler -- Ethics in media ownership. 24. Mass ownership takes over the media / Phillip H. Ault -- 25. Publisher decries profit over public service / Jim Ottaway, Jr. -- Ethics in public relations. 26. Professional standards in public relations / Dennis L. Wilcox -- Legal issues. 27. Media content and tobacco advertising: an unhealthy addiction / William L.Weis, Chauncey Burke -- 28. Giving piracy a wide berth/ Jerry Chaney -- 29. Why we should change the Libel Law / Floyd Abrams -- 30. How to use the FOIA / Elaine English -- Part 3. The Technology Revolution. Introduction / Phillip H. Ault -- 31. Interactive journalism by computer / Mike Greenly -- 32. Use of personal computers soars / Rosalind C. Truitt -- 33. Tomorrow's journalism: new technology, new ethics? / Jay Black -- Video takes over main street / Jim Bessman -- 34. What zapped the electronic newspaper? / Gary Stix -- 35. Fiber optics: a new tool / Paul Kruglinski -- Part 4. The Communicators. Introduction / Warren K. Agee. Minorities in the media. 36. Minority hiring at a snail's pace / Judith G. Clabes -- 37. Marketing the news in third world America / Felix Gutierrez -- The growing role of women. 38. The "glass ceiling": women's barrier to top management / Katharine Graham -- 39. Women in the newspaper business / Jean Gaddy Wilson -- The shifting television news scene. 40. Network news at the crossroads / Burton Benjamin -- 41. Toughest job in TV news / Clint O'Connor -- The reportorial tradition. -- 42. The progressive spirit today / Herbert J. Gans -- The Photographer's Role. 43. Ethics in photography: avoid preconceived ideas / Ron Mann -- 44. Rupert Murdoch / International Media Baron -- 45. Turner' s Windless Sails / Bill Powell, Vern E. Smith, Peter MCalevey -- 46. Oprah Winfrey: talk star of daytime TV / Charles Whitaker -- 47. Allen H. Neuharth today / Barbara Matusow -- Part 5. Media trends and techniques. Introduction / Phillip H. Ault. Television. 48. TV news: life in the fast lane / Philip Weiss, Laurence Zuckerman -- 49. Backstage at MacNeil-Lehrer report / Edmund Ghareeb -- 50. Rock 'n' Roll video vibrations / Pamela Marin -- 51. Children's television "too commercial," / Broadcasting -- Video -- 52. Comedy is big hit on video / Chris McGowan -- Radio. 53. Radio lives / Eric Zorn -- Recording. 54.Michael Jackson's bad stage extravaganza / Bob Doerschuk -- Newspapers. 55. America's dailies try to capture lost readers / Susan Miller -- 56. The View from the road / Charles Kuralt -- 57. What writers think about writing / Associated Press -- 57. Howard Cosell says sportswriters not prepared / John Seigenthaler -- 58. A new look at the new journalism / Sharon M.Murphy, James E. Murphy -- 59. Objectivity precludes responsibility / Theodore L. Glasser -- 60. Doonesbury vs. President Reagan / Garry Trudeau -- Magazines. 61. Musings of newsmagazine editor / Ray Cave -- Motion Pictures. 62. Hollywood's business / Douglas Gomery. Part 6. Living in the Information Society. Introduction / Phillip H. Ault -- The broad concept. 63. The information society: promises and perils / Charles Marshall -- 64. Freedom, responsibility, and the information society / Henryk J. Skolimowski -- Loss of privacy. 65. "Big Brother Inc." may be closer than you thought / Business Week -- Television and Home Life. 66. The acid rain of TV images / Harry Henderson -- 67. At home with the video revolution / Rushworth M. Kidder -- In Conclusion. 68. Yesterday, today, and tomorrow / Phillip H. Ault.
Subject Mass media -- United States.
Mass media.
United States.
Mass media -- Moral and ethical aspects.
Mass media -- Moral and ethical aspects.
Mass media -- Technological innovations -- United States.
Mass media -- Technological innovations.
Indexed Term Mass media
Added Author Agee, Warren Kendall.
Ault, Phillip H., 1914-
Emery, Edwin.
Added Title Main currents in mass communications
ISBN 0060401850
9780060401856
0060401788