| Description |
viii, 312 pages ; 24 cm. |
| Series |
Routledge studies in new media and cyberculture ; 19
|
|
Routledge studies in new media and cyberculture ; 19.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction / Yu-Li Liu and Robert G. Picard -- pt. 1. Policy issues. Digital television and switchover policies in Europe / Petros Iosifidis -- Television on the internet: challenges for audiovisual media policy in a converging media environment / Peggy Valcke and Jef Ausloos -- Making TV accessible in the 21st century / Peter Looms -- Next-generation television and the migration from channels to platforms / Rob Frieden -- New media policy: the redistribution of voice / Amit Schejter and Noam Tirosh -- pt. 2. Policy issues: country study cases. Policy implications from the changing market environment including convergence between telecommunication services and broadcasting services / Yasu Taniwaki -- Reconsidering the telecommunication and media regulatory framework in Taiwan: using the newly emerging media as examples / Yu-Li Liu -- Japan's legislative framework for telecommunications: evolution toward convergence of communications and broadcasting / Yoko Nichioka and Minoru Sugaya -- The impact of digital convergence on the regulation of new media in Korea: major issues in new media policy / Euisun Yoo and Hyangsun Lee -- Fine-tuning the competitition: the case of Singapore's cross-carriage rule in ending content exclusivity / Mabel Tan and Peng Hwa Ang -- Inverse intranet: the exceptionalism of online media policies in China / Miklos Sukosd -- pt. 3. Marketing strategies. Digital media and the roots of marketing strategy / Robert G. Picard -- Digital media, electronic commerce, and business model innovation / Richard A. Gershon -- Cross-media marketing strategies / Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory -- Marketing communications with networked consumers and negotiated relationships / Edward C. Malthouse and Don Schultz -- Marketing self-branding strategies for social presence in digital media / Robert Pennington -- pt. 4. Marketing strategies: country case studies. Technology and competition in U.S. television: online versus offline / Ryland Sherman and David Waterman -- Multiscreen services: user-centric marketing strategies / Donghee Shin. |
| Subject |
Telecommunication policy.
|
|
Telecommunication policy. |
|
Telecommunication -- Marketing.
|
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Telecommunication -- Marketing. |
|
Telecommunication. |
|
Mass media -- Technological innovations.
|
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Mass media -- Technological innovations. |
|
Digital media.
|
|
Digital media. |
| Added Author |
Liu, Yu-li, 1957-
|
|
Picard, Robert G.
|
| ISBN |
0415747716 (hardback) (alkaline paper) |
|
9780415747714 (hardback) (alkaline paper) |
| Standard No. |
40024203165 |
|
