| Edition |
2nd edition. |
| Description |
x, 486 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references (pages 417-472) and index. |
| Contents |
Machine generated contents note: Media Today Changing Media Terminology -- What Is Web 2.0 and What Is All the Fuss About? -- Second Media Age -- A Timeline of Key Web Developments: Web 1.0-Web 3.0 -- Media Barons and Government Regulation Versus Net Neutrality -- Digital Divide -- Community and Social Capital -- Technological Determinism -- Less-Travelled Middle Ground and the Beauty of Grey -- End of Endism -- Myth of Cyberspace and Cyberculture -- Disappearing Computer and Communications Network -- Media Are Immaterial -- Audience Fragmentation and Demassification -- Social Media Organizations Jump on the Social Media Bandwagon -- Gaps and Cracks In the Social Organization -- International Research on Organizational Social Media Use -- Transparency-Six Billion Mobile/Cell Phones Are Watching -- Online Reputation -- The 'Long Tail' and Other Benefits -- Listening-The Forgotten Element of Voice and Communication -- Engagement -- of Politics The Mediated Public Sphere -- Emergent Online Public Sphere -- Obama Phenomenon 2008 -- Emergent Public Sphere Internationally -- The 2010 Australian National Election -- The 2010 UK National Election -- Obama 2012 -- E-Elections and E-Democracy In Europe and Asia -- Online Activism and Democracy Movements-The 'Arab Spring' -- Engaging Youth and Disengaged Citizens -- What Constitutes Political Discussion and Participation? -- E-Democracy and E-Government-The Role of Emergent Media -- Loss of Audiences -- Loss of Media Advertising -- Loss of Journalists -- Loss of Time -- Loss of 'Gatekeepers'-Disintermediation -- Rise of Citizen Journalism and Citizen Media Threat or Benefit? -- Rise of Public Relations and Subsidized News -- Loss of 'Truth,' 'Objectivity' and Source Credibility -- Disaggregation -- Opportunities for a 'New New Journalism' -- Structural as Well As Economic Challenges -- Audiences That Got Away -- Evolving Approaches in Advertising -- Future Approaches-Relevancy Advertising and Other Ways to 'Ad Value' -- Media Industry Strategy-Or Lack Thereof -- Emergent Business Models -- Big Data-Big Opportunities or Big Problems -- Market Intelligence and Data v. Privacy -- 'Spin' from Press Agentry to the 'Spintemet' -- Professionalized PR-The Strategic Management Paradigm -- Sociocultural PR? -- How PR Practitioners Use Social Media -- How Practitioners Shoule Use Social Media -- Emergent Media Monitoring and Analysis -- Emergent Media Relations -- A New Paradigm of Public Relations -- Reclaiming 'Folk' Culture -- Identity Construction-New 'Technologies of the Self -- Anomie or Social Glue? -- Engaging Youth-Generations X, Y, Z and C -- When Autonomy and Individualism Are Important Online 'Greys'. |
| Subject |
Mass media -- Technological innovations.
|
|
Mass media -- Technological innovations. |
|
Communication -- Technological innovations.
|
|
Communication -- Technological innovations. |
|
Mass media and culture.
|
|
Mass media and culture. |
| Added Title |
Twenty-first century media (r)evolution |
| ISBN |
9781433123511 (paperback ; alkaline paper) |
|
1433123517 (paperback ; alkaline paper) |
|
9781433123528 (hardcover ; alkaline paper) |
|
1433123525 (hardcover ; alkaline paper) |
|
9781453911822 (e-book) |
|
