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Bestseller
BestsellerE-book
Author Lawson-Borders, Gracie.

Title Media organizations and convergence : case studies of media convergence pioneers / Gracia Lawson-Borders.

Publication Info. Mahwah, N.J. : Lawrence Erlbaum ; [London] : [Eurospan, distributor], 2006.
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description 1 online resource (xiii, 210 pages) : illustrations.
Physical Medium polychrome
Description text file
Series LEA's communication series
LEA's communication series.
Bibliography Includes bibliographical references and indexes.
Contents Introduction: the many faces of convergence -- Traditional media and business practices -- Theoretical implications -- Tribune Company: a convergence pioneer since the 1900s -- Media General: a temple to convergence: the News Center in Tampa, Florida -- Belo Corporation: market dominance in Dallas -- Social capital: implications for convergence -- The future of convergence.
Summary Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and their evolutions as they adapt to global changes.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Mass media -- Technological innovations -- United States.
Mass media -- Technological innovations.
United States.
Mass media -- United States.
Mass media.
Genre/Form Electronic books.
Other Form: Print version: Lawson-Borders, Gracie. Media organizations and convergence. Mahwah, N.J. : Lawrence Erlbaum ; [London : Eurospan, distributor], 2006 (DLC) 2005049488
ISBN 1410617149 (electronic book)
9781410617149 (electronic book)
0805851976 (hardback)
0805850317 (hardback)
0805851984 (paperback)
0805850325 (paperback)

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