| Description |
xiv, 270 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Global sport: the transformation from local to national to global -- "Global," "Globalization," "Sport" " clarifying the core concepts -- Political economic forces shaping globalization -- Cultural forces shaping globalization -- Homogenization (Americanization) perspective -- Hybridization perspective -- Polarization perspective -- Homogenization, hybridization, and polarization perspectives and sport -- Forms of globalization and manifestations in sport -- Segmentation of the global sport industry. |
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2. Global sport organizations: governing the world of sport -- From international sports initiatives to global sport organizations -- The Olympic Movement and its network -- International Olympic Committee -- Organizing Committee of the Olympic Games -- National Olympic committees -- International sport federations -- Other organizations within the Olympic Movement network --Global issues confronting the Olympic movement -- Females in the Olympics -- The amateur issue -- Inclusion of athletes with special needs -- International sport federations: GSOs within the IOC -- The preeminent international federation: Fédération Internationale de Football Association -- Global sport organizations and solo sports -- Association of Tennis Professionals -- Women's Tennis Association -- Multiple GSOs for a sport: professional boxing -- Global sporting organizations and international games. |
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3. Global migration of sports labor -- Human migration past and present -- The migration of sports labor: sports workers throughout the world -- Sports-labor migration within nations -- Sports-labor migration: intra- and intercontinental migration -- Global patterns of migration among sports labor in selected sports -- Sports-labor migration and soccer -- Sports-labor migration and basketball -- Sports-labor migration and ice hockey -- Sports-labor migration and baseball -- Sports-labor migration and intercollegiate sports -- Sports-labor migration and the Olympic Games -- Related features of sports migration -- Sports migrants' motivations -- Recruitment of sports labor -- Consequences of sport-labor migration. |
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4. The global sport industry: production and promotion -- The rise of factory manufacturing -- The growth of commercial sports -- Manufacturing in the global economy -- Global sporting goods manufacturing: from humble beginnings to transnational corporations -- Wilson Sporting Goods -- Adidas AG -- Reebok International -- Mizuno Corporation -- Nike, Inc. -- Sporting goods manufacturing in the global economy: the case of Nike -- Nike's Asian factories: not a pretty sight -- Nike's responses to factory reports and the social movement -- Nike's new initiatives: a commitment to reform or a public relations ploy? -- Beyond sport production to sport promotion -- Individual and athlete endorsements -- Event and team sponsorships. |
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5. Global sport and global mass media -- Mass communication, mass media, and media sport -- Social roles of the mass media -- Global organizations and the mass media -- Conglomerate media ownership -- The global media sport complex -- Articulations between the mass media and sport -- Media technology and commercial sport evolve together -- Overlapping ownership of media and sport organizations -- The symbiosis between television and sport -- Enhancing sport revenue via television -- The market for broadcast rights -- Transnational corporate sport sponsorships -- Media as public relations tool for global sport -- New media and global sports -- The Internet -- Video games -- Twitter, Facebook, MySpace, and YouTube -- Online sport gambling -- Media sport and deterritorialization of fans -- Global media sport and gender. |
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6. Global politics and sport -- Political intervention in sports -- Sport and the promotion of political ideology -- Advancing national unity and recognition through sport -- Sport as an instrument of international politics and diplomacy -- Promoting Nazism: the 1936 Olympic Games -- Promoting Communism: the Soviet sport system -- East Germany and the People's Republic of China: adopting the Soviet sport model -- The United States: joining other countries in sport politics -- New and smaller nations adopt the model -- Developing countries and national unification through sport -- The African Continent and African States -- National embarrassments through sport -- Geopolitical censorship in sport: Nation-led boycotts -- Global politics within sport -- The politics of gender inequality in global sport -- The politics of racial inequality in global sport -- Politics within the IOC and FIFA -- Political dissent at global sports events. |
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7. Global sport: future issues and trends -- Global population trends and sport -- World population growth -- Population composition -- Increasing global urbanization -- The future of global sport organizations -- The Olympic Movement: the IOC, the preeminent GSO -- Migration of sport labor in the future -- Global sport-industry production in the future -- Future labor issues in sporting goods and equipment -- Future technology and sporting goods and equipment -- The future of media sports -- Television coverage -- Television technology and sports viewing -- Internet technology and sports spectatorship -- Video technology and sports video games -- Sports blogging -- Sport politics and the future. |
| Summary |
It is easy to think of sport as "fun and games," yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools, and media have brought changes that could hardly be imagined two generations ago. George Sage invites readers into a deeper understanding of the global dynamics of sports-not only of competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomena such as migration, labor, commerce, and politics affect the athletes and the fans, continually reshaping the business and experience of sports. |
| Subject |
Sports and globalization.
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Sports and globalization. |
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Sports -- Sociological aspects.
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Sports -- Sociological aspects. |
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Sports and state.
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Sports and state. |
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Sports -- Economic aspects.
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Sports -- Economic aspects. |
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Sports -- Marketing.
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Sports -- Marketing. |
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Sports sponsorship.
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Sports sponsorship. |
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Mass media and sports.
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Mass media and sports. |
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Sports administration.
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Sports administration. |
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Sports -- Political aspects. |
| ISBN |
9781594517570 (hc ; alkaline paper) |
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9781594517587 (paperback ; alkaline paper) |
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1594517576 (hc ; alkaline paper) |
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1594517584 (paperback ; alkaline paper) |
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