| Edition |
2d ed. |
| Description |
695 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Note |
"Selections ... have been used and tested in the Stanford Institute for Communication Research." |
| Contents |
Development of mass communication -- A brief chronology of mass communication -- Natural history of the newspaper / Robert E. Park -- Rise and place of the motion picture / Terry Ramsaye -- Growth of American radio / Llewellyn White -- Ragtime to riches / Llewellyn White -- Growth of international communications / Llewellyn White, Robert D. Leigh -- International news-gatherers / Llewellyn White, Robert D. Leigh -- Growth of television / Leo Bogart -- Growth of literacy in America -- Structure and function of mass communications -- Structure and function of communication in society / Harold D. Lasswell -- Communication systems and social systems / Daniel Lerner -- Day / Henry Justin Smith -- A day in the making of a movie / Lillian Ross -- How a television commercial is made / General Electric Review -- A memorandum / The Gatekeeper -- Social control in the news room / Warren Breed -- Tables on mass communications in the United States -- Control and support of mass communications -- Freedom and restraint : a short history / Edward P. Cheyney -- Communications and government / Fred S. Siebert -- Press, propaganda, and pressure groups / Ralph D. Casey -- Problem of newspaper monopoly / Raymond B. Nixon -- Economic effects of advertising / Neil H. Borden -- Tables on the cost and support of mass media -- Communication process -- Communication process and general semantic principles / Wendell Johnson -- Psychological barriers to communication / Daniel Katz -- Some cultural approaches to communication problems / Margaret Mead -- Two-step flow of communication / Elihu Katz -- Content of mass communications -- Trends in newspaper content / Frank Luther Mott -- An analysis of themes and plots in motion pictures / Martha Wolfenstein, Nathan Leites -- World of the daytime serial / Rudolf Arnheim -- Values in mass periodical fiction, 1921-1940 / Patricke Johns-Heine, Hans H. Gerth -- Tables on radio and television content -- Devices of propaganda / Alfred McClung Lee, Elizabeth Bryant Lee -- Formula for readability / Rudolf Flesch -- Audiences of mass communication -- Communications behavior of the average American / Paul F. Lazarsfeld, Patricia Kendall -- Age, education, and economic status as factors in newspaper reading / Wilbur Schramm, David M. White -- Portrait of the book reader as depicted in current research / Lester Asheim -- Beginnings of media use among children -- Tables on television and radio audiences -- Effects of mass communications -- World outside and the pictures in our heads / Walter Lippmann -- Effects of reading / Douglas Waples, Bernard Berelson, Franklin R. Bradshaw -- Mass communication, popular taste and organized social action / Paul F. Lazarsfeld, Robert K. Merton -- Radio and printed page as factors in political opinion and voting / Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet -- Communications and public opinion / Bernard Berelson -- Unique perspective of television and its effect : a pilot study / Kurt Lang, Gladys Engel Lang -- Consensus and mass communication / Louis Wirth -- Responsibility for mass communications -- Public arts : our rights and duties / Gilbert Seldes -- Television and the patterns of mass culture / T.W. Adorno -- Recommendations of the Commission on Freedom of the Press : toward a free and responsible press -- Endowed, government-owned, or responsible newspapers? / Nelson Antrim Crawford -- Canons of journalism / American Society of Newspaper Editors -- Production Code / Motion Picture Association of America -- Television Code of the National Association of Broadcasters -- Who is responsible for the quality of mass communications? / Wilbur Schramm. |
| Form |
Also issued online. |
| Subject |
Mass media -- Social aspects.
|
|
Mass media -- Social aspects. |
|
Comunicacao De Massa. |
|
Communication. |
| Added Author |
Stanford University. Institute for Communication Research.
|
| Other Form: |
Online version: Schramm, Wilbur, 1907-1987. Mass communications. [2d ed.]. Urbana, University of Illinois Press, 1960 (OCoLC)579830993 |
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