| Description |
255 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 235-245) and index. |
| Contents |
Introduction -- What is graphic design -- What do graphic designers do -- I want to be a graphic designer-where do I begin -- Design process -- Why bother with such a long process when I just like to make things -- Why should I do these assignments -- Section 1: Elements And Principles Of Design -- Star symbol / Susan Merritt -- Object semantics / Kermit Bailey -- Symbol design / Lisa Fontaine -- Lettermark / Susan Merritt -- Vinyletteror / Kenneth Fitzgerald -- Letterform as shape / Jan Conradi -- Concert poster / Arnold Holland -- Design history chair / Hank Richardson -- Section 2: Typography As Image -- Shaping words / Richard Ybarra -- Newspaper stories-a typographic workshop / Jurgen Hefele -- Typographic self-portrait / Esen Karol -- Typographic self-portrait / Elizabeth Resnick -- Typeface poster / Hyun Mee Kim -- Directions poster / Frank Baseman -- Poetry in motion / Elizabeth Resnick -- Section 3: Creative Wordplay -- Descriptive pairs / Elizabeth Resnick -- Letters as image / Hyun Mee Kim -- Concrete poetry / Kenneth Fitzgerald -- Arthur Murray Dance advertisement / Frank Baseman -- CD cover: typographical music / Heather Corcoran -- Section 4: Word and image -- Word and image / Elizabeth Resnick -- Book cover design: the Interpretation of Dreams by Sigmund Freud / Elizabeth Resnick -- Book cover design: Einstein's Dreams by Alan Lightman / Elizabeth Resnick -- Postage stamp design: a celebration of cultural diversity in America / Elizabeth Resnick and Glenn Berger -- Postage stamp design: a celebration of American primary education: reading, writing, mathematics and science / Elizabeth Resnick -- Stamp design / Michael Burke -- Sculpture poster / Tom Briggs -- Gardening poster / Karen Bernstein -- Kitchen of meaning exhibition poster / Kermit Bailey -- Section 5: Grid and visual hierarchy -- Typographic history spread / Elizabeth Resnick -- Two-sided typography poster / Judith Aronson -- Three type specimens / Carol Sogard -- Visual poetry calendar / Peggy Re -- Science lecture series posters / Elizabeth Resnick -- Book: Lewis & Clark / Heather Corcoran -- Journey journal / Gulizar Cepoglu -- Section 6: Visual Advocacy -- Literacy poster: learn to read / Elizabeth Resnick -- Human rights poster / Elizabeth Resnick -- Designing dissent: advocacy poster series / Elizabeth Resnick -- Happy Deutschland / Jurgen Hefele -- Three-dimensional direct response (mail) solicitation / Elizabeth Resnick and Glenn Berger -- Tolerance Bus Shelter Poster / Frank Baseman -- Bibliography -- Instructor contact information -- Index. |
| Summary |
From the Publisher: Complete coverage of basic design principles illustrated by student examples. Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: The elements and principles of design; Typography as image; Creative word play; Word and image; Grid and visual hierarchy; Visual advocacy. Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals. |
| Provenance |
Gift of Harry I. Naar, Professor Emeritus. |
| Subject |
Graphic arts -- Technique.
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Graphic arts -- Technique. |
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Commercial art.
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Commercial art. |
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Communication in art.
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Communication in art. |
| ISBN |
0471418293 (paperback) |
|
9780471418290 (paperback) |
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