| Description |
1 online resource (xxiv, 337 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index. |
| Summary |
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Tourism -- Social aspects.
|
|
Tourism -- Social aspects. |
|
Tourism -- Cross-cultural studies.
|
|
Tourism. |
| Genre/Form |
Cross-cultural studies.
|
|
Electronic books.
|
| Added Author |
Turner, Lindsay W.
|
| Other Form: |
Print version: Reisinger, Yvette. Cross-cultural behaviour in tourism. Oxford ; Boston : Butterworth-Heinemann, 2003 0750656689 (OCoLC)51270387 |
| ISBN |
0585459711 (electronic book) |
|
9780585459714 (electronic book) |
|
0080490867 (electronic book) |
|
9780080490861 (electronic book) |
|
0750656689 (Paper) |
|
9780750656689 |
|
