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book
BookPrinted Material
Author Straubhaar, Joseph D.

Title Media now : understanding media, culture, and technology / Joseph Straubhaar, Robert LaRose, Lucinda Davenport.

Publication Info. Boston, MA : Wadsworth Cengage Learning, 2013.

Item Status

Edition Enhanced 7th ed.
Description xxiv, 568 pages : illustrations (some color) ; 28 cm
Bibliography Includes bibliographical references and index.
Contents pt. One Media and the Information Age -- ch. 1 The Changing Media -- The Media in Our Lives -- Media in a Changing World -- Merging Technologies -- Technology Demystified: A Digital Media Primer -- Changing Industries -- Changing Lifestyles -- Your Media Career: Room at the bottom, Room at the top -- Shifting Regulations -- Rising Social Issues -- Media & Culture: A New Balance of Power? -- Changing Media Throughout History -- Preagricultural Society -- Agricultural Society -- Industrial Society -- Information Society -- Changing Conceptions of the Media -- The SMCR Model -- Types of Communication -- What are the Media Now? -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 2 Media and Society -- Understanding the Media -- Media Economics -- Mass Production, Mass Distribution -- Your Media Career: Media Scholar -- The Benefits of Competition -- Media Monopolies -- The Profit Motive -- How Media Make Money.
Contents note continued: From Mass Markets To Market Segments -- New Media Economics -- Critical Studies -- Political Economy -- Feminist Studies -- Ethnic Media Studies -- Media Criticism -- Media & Culture: Postmodernism -- Diffusion of Innovations -- Why Do Innovations Succeed? -- How Do Innovations Spread? -- What are the Media's Functions? -- Media And Public Opinion -- Gatekeeping -- Agenda Setting -- Framing -- Technological Determinism -- The Medium is the Message -- Technology as Dominant Social Force -- Media Drive Culture -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- pt. TWO The Media -- ch. 3 Books and Magazines -- History: The Printing Evolution -- Early Print Media -- The Gutenberg Revolution -- Media & Culture: Goodbye, Gutenberg -- The First American Print Media -- Modern Magazines -- Your Media Career: Wanted! Writers and Editors! -- Book Publishing Giants -- Technology Trends: From Chapbook To E-Book -- After Gutenberg.
Contents note continued: Publishing in the Information Age -- E-Publishing -- Technology Demystified: Cuddling Up with a Nice Electronic Book? -- Industry: Going Global -- Magazine Economics -- Magazine Industry Proliferation and Consolidation -- Magazine Circulation and Advertising -- Magazine Distribution and Marketing -- The Economics of Book Publishing -- Book Publishing Houses -- Bookstores-Physical And Online -- Book Purchasers -- What's To Read? Magazine and Book Genres -- Magazines for Every Taste -- Book Publishing -- Media Literacy: The Culture of Print -- Books as Ideas, Books as Commodities -- Redefining the Role of Magazines -- Intellectual Property and Copyright -- Censorship, Freedom of Speech, and the First Amendment -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 4 Newspapers -- History: Journalism in the Making -- Newspapers Emerge -- The Colonial and Revolutionary Freedom Struggles -- The First Amendment.
Contents note continued: Diversity in the Press -- The Penny Press -- Following the Frontier -- War Coverage -- The New Journalism -- Yellow Journalism -- Responsible Journalism -- Muckraking -- Newspapers Reach their Peak -- Professional Journalism -- Competing for the News -- The Watchdogs -- Newspapers in the Information Age -- Technology Trends: Roll The Presses! -- Newsgathering Trends -- Convergence -- Production Trends -- Online and Mobile Newspapers -- Industry: Freed From Chains? -- The Newspaper Landscape -- Media & Culture: Blogging the Elections -- Chain Ownership and Conglomerates -- Technology Demystified: Who's Twittering Now? -- Citizen News & Local Websites -- Content: Turning The Pages -- Media Literacy: Responsible Reporting -- Political Economy: Local Monopolies on The News -- Freedom of Speech and the First Amendment -- Ethics -- Public's Right To Know vs. Individual Privacy -- Being A Good Watchdog -- Defining News.
Contents note continued: Your Media Career: Twitter News Flash: See My Story Online! -- Newspapers, Gatekeeping, and "Information Glut" -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 5 Recorded Music -- History: From Roots to Records -- The Victroia -- Early Recorded Music -- Big Band and The Radio Days -- Big Band Music and The/World War II Generation -- New Musical Genres -- Rock History -- Media & Culture: Black Music: Ripped off or Revered? -- The Record Boom and Pop Music -- The Rock Revolution will be Segmented -- Digital Recording -- Media & Culture: Resisting the March of (Recorded) Progress -- Music on the internet -- Technology Trends: Let's Make Music -- Technology Demystified: From the Victroia to the CD -- New Digital Formats -- Downloading -- Industry: The Suits -- The Recording Industry -- Your Media Career: Musicians, Moguls. Music in Everything Electronic.
Contents note continued: World View: What are we Listening To? Genres of Music for Audience Segments -- Media Literacy: Who Controls The Music? -- Recorded Music In the Age of the New Media Giants -- Sharing or Stealing? -- Pity The Poor, Starving Artists -- Getting Distributed Means Getting Creative -- Music Censorship? -- Global Impact of Pop Music Genres -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 6 Radio -- History: How Radio Began -- Save the Titanic: Wireless Telegraphy -- Regulation of Radio -- Broadcasting Begins -- BBC, License Fees, and the Road Not Taken -- Radio Networks -- Paying for Programming: The Rise of Radio Networks -- Radio Network Power -- Competition From Television -- Networks Fall, Disc Jockeys Rule -- The FM Revolution -- Local DJs Decline: A New Generation of Network Radio -- New Genres: Alternative, Rap, and Hip-Hop Radio -- Radio in the Digital Age.
Contents note continued: Media & Culture: Satellite Radio---With Freedom Comes Responsibility? -- Technology Trends: Inside Your Radio -- From Marconi's Radio to Your Radio -- High-Definition Radio -- Technology Demystified: Fun with Electromagnetism? -- Satellite Radio Technology -- Internet Radio Technology -- Weighing Your Digital Radio Options -- Industry: Radio Stations and Groups -- Radio in the Age of the New Media Giants -- Inside Radio Stations -- Noncommercial Radio -- Genres Around the Dial -- Radio Formats -- The Role of Radio Ratings -- Music Genres and Radio Formats -- Talk Radio -- National Public Radio -- Radio Programming Services -- Your Media Career: Local DJs Decline but Other Forms of Radio Rise -- Media Literacy: The Impact of the Airwaves -- Who Controls the Airwaves? -- Concentrating Ownership, Reducing Diversity? -- You Can't Say that on the Radio -- Breaking or Saving Internet Radio -- Summary & Review -- Thinking Critically About the Media.
Contents note continued: Key Terms -- ch. 7 Film and Home Video -- History: Golden Moments of Film -- How to Use Images: Silent Films Set the Patterns -- Setting up a System: Stars and Studios -- How to use Sound: Look Who's Talking -- The Peak of Movie Impact? -- The Studio System: The Pros and Cons of Vertical Integration -- Coping with New Technology Competition: Film Faces Television, 1948-1960 -- Studios in Decline -- Hollywood Meets HBO -- Your Media Career: You Ought to Be in Pictures -- Movies Go Digital -- Technology Demystified: Entering the Third Dimension -- Technology Trends: Making Movie Magic -- Movie Sound -- Special Effects -- The Digital Revolution -- Technology Demystified: You Ought to be Making Pictures -- Movie Viewing -- The Film Industry: Making Movies -- The Players -- Independent Filmmakers -- The Guilds -- Film Distribution -- Telling Stories: Film Content -- Team Effort -- Finding Audience Segments -- Media Literacy: Film and your Society.
Contents note continued: Violence, Sex, Profanity, and Film Ratings -- Viewer Ethics: Film Piracy -- Media & Culture: Saving National Production or the New Cultural Imperialism? -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 8 Television -- History: TV Milestones -- Television is Born -- The Golden Age -- Into the Wasteland -- Television Goes to Washington -- Media & Culture: Going by the Numbers -- The Rise of Cable -- The Big Three in Decline -- Television in the Information Age -- Technology Trends: From a Single Point of Light -- Digital Television is Here -- Technology Demystified: Inside HDTV -- Video Recording -- Video Production Trends -- Interactive TV? -- 3-D TV? -- Industry: Who Runs the Show? -- Inside the Big Five -- Video Production -- Your Media Career: Video Production -- National Television Distribution -- Local Television Distribution -- NonCommercial Stations -- Television Advertisers -- Genres: What's on TV?
Contents note continued: Broadcast Network Genres -- What's on Cable? -- PBS Programming -- Programming Strategies -- Media & Culture: Diversity in Television -- Media Literacy: Out of the Wasteland? -- The New Television Hegemony -- Is Television Decent? -- Children and Television -- Media & Culture: Television and the Days of Our Lives? -- Will Public Television Survive? -- Television Needs You! -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 9 The Internet -- History: Spinning the Web -- The Web Is Born -- The Dot-Com Boom -- Reining in the Net -- Old Media in the Internet Age -- The Rise of Social Media -- Technology Trends: Following Moore's Law -- Computer Technology Trends -- Network Technology Trends -- Technology Demystified: Inside the Internet -- Internet Trends -- The Industry: David vs. Goliath -- Computer Toy Makers -- Where Microsoft Rules -- Internet Service Providers -- Content Providers -- Internet Organizations.
Contents note continued: Your Media Career: Web Designer -- Content: What's on the Internet? -- Electronic Publishing -- Entertainment -- Online Games -- Portals -- Search Engines -- Media & Culture: Media, The Internet, and the Stories We Tell About Ourselves -- Social Media -- Blogs -- Electronic Commerce -- What Makes A Good Web Page? -- Media Literacy: Getting the Most Out of the Internet -- Does Information Want to be Free? -- Closing the Digital Divide -- Government: Hands off or Hands on? -- Online Safety -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 10 Public Relations -- History: From Press Agentry to Public Relations -- Civilization and-its Public Relations -- The American Way -- The Timing was Right -- PR Pioneers in the Modern World -- Public Relations Matures -- The New Millennium Meltdown -- Global Public Relations -- Technology Trends: Tools for Getting the Job Done -- Traditional Tools -- New Tools -- Social Media.
Contents note continued: PR Databases -- Media & Culture: Digital Social Media: Blogging is Bling! -- Industry: Inside the Public Relations Profession -- PR Agencies and Corporate Communications -- Elements of Successful Public Relations -- Professional Resources -- Public Relations Functions and Forms -- Public Relations Functions -- The Publics of Public Relations -- Four Models of Public Relations -- Media Literacy: Making Public Relations Ethical and Effective -- Personal Ethics in the Profession -- Crisis Communications Management -- Private Interests vs. the Public Interest -- Professional Development -- Your Media Career: PR Jobs are in the Fast Lane -- Use of Research and Evaluation -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 11 Advertising -- History: From Handbills to Web Links -- Advertising in America -- The Rise of the Advertising Profession -- The Rise of Broadcast Advertisers -- Hard Sell vs. Soft Sell.
Contents note continued: The Era of Integrated Marketing Communication (IMC) -- Advertising Now -- Technology: New Advertising Media -- Advertising in Cyberspace -- Media & Culture: The Power of the Few: How College Students Rule the Marketplace -- Social Networking Sites: Advertisers' New Frontier -- They Have our Number -- E-commerce -- Media & Culture: Oprah: Talk Show or Marketing Vehicle? -- Smartphone Advertising -- More New Advertising -- Inside the Advertising Industry -- Advertisers -- Inside the Advertising Agency -- Advertising Media -- Research -- Advertising's Forms of Persuasion -- Mining Pop Culture -- Consumer-Generated Content -- Relationship Marketing -- Direct Marketing -- Targeting the Market -- Understanding Consumer Needs -- The Changing Nature of the Consumer -- Importance of Diversity -- Global Advertising -- Media Literacy: Analyzing Advertising -- Hidden Messages -- Privacy -- Deception -- Advertising Harmful Products -- Children and Advertising.
Contents note continued: Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 12 The Third Screen: From Bell's Phone to iPhone -- History: Better Living Through Telecommunications -- The New Media of Yesteryear -- Media & Culture: What My Cell Phone Means to Me -- The Rise of MA Bell -- The Telephone and Society -- Cutting the Wires -- The Government Steps Aside -- The Third Screen Arrives -- Media in the Smartphone Age -- Technology Trends: Digital Wireless World -- Technology Demystified: How Telephones Work -- From Analog to Digital -- Digital Networks -- Technology Demystified: Whistling Your Computers Tune, or How DSL Works -- Mobile Networks -- Technology Demystified: How Your Cell Phone Works -- Industry: The Telecom Mosaic -- The Wireline Industry -- The Wireless Industry -- Your Media Career: Mobile Media Star -- Satellite Carriers -- Content: There's an App for Us -- Wireless Apps -- Location-Based Services -- Wireline Apps.
Contents note continued: Media Literacy: Service for Everyone? -- Set my Cell Phone Free! -- Consumer Issues in Telecommunications -- Whose Subsidies are Unfair? -- Who Controls the Airwaves? -- All of our Circuits Are Destroyed -- Big Brother is Listening -- Privacy on the Line -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- pt. THREE Media Issues -- ch. 13 Video Games -- History: Getting Game -- Opening Play -- Home Game -- Personal Computers Get in the Game -- Gear Wars -- Games and Society: We Were not Amused -- The New State of Play -- The Next Level: Technology Trends -- Generations -- Technology Demystified: A Look Under the Hood at Game Engines -- No More Consoles? -- No More Controllers? -- No More Screens? -- No More Rules? -- The Players: The Game Industry -- Gear Makers -- Game Publishers -- Game Developers -- Selling The Game -- Your Media Career: Getting Paid to Play? -- Rules of the Game: Video Game Genres.
Contents note continued: Media & Culture: Video Game as Interactive Film? -- Beyond Barbie -- Media Literacy: Spoiling the Fun: Video Game Literacy -- More Addictive Than Drugs? -- More Harmful Than TV? -- Serious Games? -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 14 Media Uses and Impacts -- Bashing the Media -- Studying Media Impacts -- Contrasting Approaches -- Content Analysis -- Experimental Research -- Survey Research -- Ethnographic Research -- Technology Demystified: The Science of Sampling -- Theories of Media Usage -- Uses and Gratifications -- Media & Culture: The Active Audience -- Learning Media Behavior -- Computer-Mediated Communication -- Theories of Media Impacts -- Media as Hypodermic Needle -- The Multistep Flow -- Selective Processes -- Social Learning Theory -- Cultivation Theory -- Priming -- Agenda Setting -- Catharsis -- Critical Theories -- Media and Antisocial Behavior -- Violence -- Prejudice -- Sexual Behavior.
Contents note continued: Drug Abuse -- Communications Media and Prosocial Behavior -- Information Campaigns -- Informal Education -- Formal Education -- The Impacts of Advertising -- The Impacts of Political Communication -- Understanding Societal Impacts -- Communications Media and Social Inequality -- Media and Community -- Health and Environment -- Media and the Economy -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 15 Media Policy and Law -- Guiding the Media -- Communications Policies -- Freedom of Speech -- Media & Culture: George Carlin and the "Seven Dirty Words" -- Protecting Privacy -- Media & Culture: Consumer Privacy Tips and Rights -- Protecting Intellectual Property -- Ownership Issues -- Universal Service -- Who Owns the Spectrum? -- Technical Standards -- The Policy-Making Process -- Federal Regulation and Policy Making -- State and Local Regulation -- Lobbies -- The Fourth Estate -- Summary & Review.
Contents note continued: Thinking Critically About the Media -- Key Terms -- ch. 16 Media Ethics -- Ethical Thinking -- Ethical Principles -- Thinking Through Ethical Problems: Potter's Box -- Codes of Ethics -- Media & Culture: Society of Professional Journalists' Code of Ethics Seek Truth and Report it -- Corporate Ethics -- Making Ethics Work -- Ethical issues -- Journalism Ethics -- Ethical Entertainment -- Public Relations Ethics -- Media & Culture: PR Ethics -- Advertising Ethics -- Media & Culture: Guidelines for Internet Advertising and Marketing -- Research Ethics -- Consumer Ethics -- Summary & Review -- Thinking Critically About the Media -- Key Terms -- ch. 17 Global Communications Media -- Acting Globally, Regionally, and Nationally -- Regionalization -- Cultural Proximity -- National Production -- The Global Media -- News Agencies -- Radio Broadcasting -- Music -- Film -- Video -- Television -- World View: Soap Operas Around the World -- Cable and Satellite TV.
Contents note continued: Telecommunications Systems -- Computer Access -- The Internet -- International Regulation -- Technology Demystified: A Closed or an Open Internet---The Great Firewall of China -- Media Literacy: Whose World is it? -- Political Economy of The Internet -- Political Economy of Cultural Imperialism -- Cultural Impact of Media and Information Flows -- Free Flow of Information -- Trade in Media -- Media and National/Local Development -- Summary & Review -- Thinking Critically About the Media -- Key Terms.
Subject Telecommunication -- United States.
Telecommunication.
United States.
Information technology -- United States.
Information technology.
Mass media -- United States.
Mass media.
Added Author LaRose, Robert.
Davenport, Lucinda.
ISBN 9781439082652 (alkaline paper)
1439082650 (alkaline paper)
9781439082577
143908257X