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book
BookPrinted Material
Author Nicosia, Francesco M.

Title Advertising, management, and society: a business point of view. / [Edited by] Francesco M. Nicosia.

Publication Info. New York : McGraw-Hill, [1974]

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5813.U6 N52    Available  ---
Description xx, 386 pages : illustrations ; 24 cm
Note A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography Bibliography: pages 371-377.
Subject Advertising -- United States.
Advertising.
United States.
Advertising.
Added Author University of California, Berkeley. Graduate School of Business Administration.
United States. Federal Trade Commission.
ISBN 0070465282 0070465274 (pbk.)

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