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Bestseller
BestsellerE-book
Author Barry, Ann Marie.

Title Visual intelligence : perception, image, and manipulation in visual communication / Ann Marie Seward Barry.

Publication Info. Albany : State University of New York Press, [1997]
©1997

Item Status

Description 1 online resource (viii, 425 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 389-415) and index.
Contents 1. Perception and Visual "Common Sense" -- 2. The Nature and Power of Images -- 3. The Language of Images -- 4. Video's Moving Images -- 5. Film Logic and Rhetoric -- 6. Advertising Images: Seduction, Shock, and the Unwary -- 7. Political Images: Public Relations, Advertising, and Propaganda -- 8. Media Images and Violence.
Summary Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Visual perception.
Visual perception.
Visual communication.
Visual communication.
Image processing.
Image processing.
Human information processing.
Human information processing.
Genre/Form Electronic books.
Other Form: Print version: Barry, Ann Marie. Visual intelligence. Albany : State University of New York Press, ©1997 0791434354 (DLC) 96042465 (OCoLC)35559152
ISBN 0585092788 (electronic book)
9780585092782 (electronic book)
0791434354
0791434362