| Description |
1 online resource (xlii, 257 pages) |
| Contents |
Intro; Table of Contents; Preface; Introduction; Dimensions of Transnational Managerial Profile; Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success; The Intricacies of Global Marketing; A Review of the Cross-Cultural Dimensions of Marketing; A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses; Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society; A Historical Approach to Global Ethics. |
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Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital DemocracyIssues in International Labor; Product Standardization and Product Design Modularity; Developing an International Marketing Plan; Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store; Internationalization by Foreign Direct Investment in the South Asian Region; Contributors. |
| Summary |
The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrat. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
International business enterprises.
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International business enterprises -- Social aspects.
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Intercultural communication.
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Intercultural communication. |
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International business enterprises. |
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International business enterprises -- Social aspects. |
| Added Author |
George, Babu P., editor.
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Rogers, John, editor.
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| Other Form: |
Print version: George, Babu. Changing Landscape of Global Businesses : Principles and Practices. Newcastle-upon-Tyne : Cambridge Scholars Publishing, ©2019 |
| ISBN |
1527521109 (electronic book) |
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9781527521100 (electronic bk.) |
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