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001 ocm75194149
003 OCoLC
005 20160527040827.4
006 m o d
007 cr cnu---unuuu
008 061106s2006 ne a ob 001 0 eng d
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020 0080455735|q(electronic book)
020 9780080455730|q(electronic book)
020 |z9780125662512
020 |z0125662513
024 3 |z9780125662512
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|nhttp://www.overdrive.com
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049 RIDW
050 4 HF5415.15|b.P79 2006eb
072 7 TEC|x018000|2bisacsh
072 7 TEC|x009060|2bisacsh
072 7 BUS|x087000|2bisacsh
082 04 658.5/03|222
090 HF5415.15|b.P79 2006eb
100 1 Pruitt, John.|0https://id.loc.gov/authorities/names/
n2006002664
245 14 The persona lifecycle :|bkeeping people in mind throughout
product design /|cby John S. Pruitt, Tamara Adlin.
264 1 Amsterdam ;|aBoston :|bElsevier :|bMorgan Kaufmann
Publishers, an imprint of Elsevier,|c[2006]
264 4 |c©2006
300 1 online resource (xvii, 724 pages) :|billustrations
(chiefly color).
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 text file|2rdaft
490 1 The Morgan Kaufmann series in interactive technologies
504 Includes bibliographical references (pages 693-705) and
indexes.
505 0 The next frontier for user-centered design : making user
representations more usable -- The persona lifecycle : a
framework for the persona approach -- Phase 1: Family
planning (planning a persona effort) -- Phase 2:
Conception & gestation (creating personas) -- Phase 3:
Birth & maturation (launching and communicating personas)
-- Phase 4: Adulthood (using personas) -- Phase 5:
Lifetime achievement and retirement (ROI and reuse of
personas) -- Contributed chapters: Users, roles and
personas / by Larry Constantine -- Storytelling and
narrative / by Whitney Quesenbery -- Reality and design
maps / by Tamara Adlin & Holly Jamesen -- Marketing versus
design personas / by Bob Barlow-Busch -- Why personas work
: the psychological evidence / by Jonathan Grudin --
Appendix A: G4K organizational archetype and sample
persona -- Appendix B: Example personas from real projects
-- Appendix C: Sample image release form.
520 "The Persona Lifecycle addresses the "how" of creating
effective personas and using those personas to design
products that people love. It doesn't just describe the
value of personas; it offers detailed techniques and tools
related to planning, creating, communicating, and using
personas to create great product designs. Moreover, it
provides rich examples, samples, and illustrations to
imitate and model. Perhaps most importantly, it positions
personas not as a panacea, but as a method used to
complement other user-centered design (UCD) techniques
including scenario-based design, cognitive walkthroughs
and user testing"--Resource description page.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Product management.|0https://id.loc.gov/authorities/
subjects/sh85107203
650 0 New products.|0https://id.loc.gov/authorities/subjects/
sh85091388
650 0 Research, Industrial.|0https://id.loc.gov/authorities/
subjects/sh85113031
650 7 Product management.|2fast|0https://id.worldcat.org/fast/
1078225
650 7 New products.|2fast|0https://id.worldcat.org/fast/1036889
650 7 Research, Industrial.|2fast|0https://id.worldcat.org/fast/
1095378
655 4 Electronic books.
700 1 Adlin, Tamara.|0https://id.loc.gov/authorities/names/
n2006002666
776 08 |iPrint version:|aPruitt, John.|tPersona lifecycle.
|dAmsterdam ; Boston : Elsevier : Morgan Kaufmann
Publishers, an imprint of Elsevier, ©2006|z0125662513
|w(DLC) 2006000795|w(OCoLC)63116825
830 0 Morgan Kaufmann series in interactive technologies.|0https
://id.loc.gov/authorities/names/no97068057
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=166290|zOnline eBook. Access restricted to
current Rider University students, faculty, and staff.
856 42 |3Instructions for reading/downloading this eBook|uhttp://
guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20160615|cEBSCO|tebscoebooksacademic|lridw
994 92|bRID
