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Book
Conference
AMA Winter Educators' Conference (1992 : San Antonio, Tex.)
Title
1992 AMA Winter Educators' Conference : marketing theory and applications / editors, Chris T. Allen ... [and others].
Publication Info.
Chicago, Ill. : American Marketing Association, [1992]
©1992
Item Status
Description
xix, 526 pages : illustrations ; 28 cm
Note
Held in San Antonio, Texas Feb. 15-18, 1992.
"Volume 3."
Bibliography
Includes bibliographical references and index.
Subject
Marketing -- Congresses.
Marketing -- Congresses.
Marketing research -- Congresses.
Marketing research.
Genre/Form
Conference papers and proceedings.
Conference papers and proceedings.
Added Author
Allen, Chris T.
American Marketing Association.
Added Title
Marketing theory and applications
ISBN
0877572240 paperback
