| Description |
1 online resource (xi, 243 pages : portrait) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Why the words of business leaders matter -- Hyperbole and delusion at Enron -- Framing Anderson -- The gates to Microsoft : exploiting web sites -- AOLTimeWarner : claiming the internet kingdom -- IBM and the privileges of an internet soapbox -- Constructing Jack Welch, GE's corporate chieftain incarnate -- Disney's narrative as personality prism -- Nortel's "Remarkable" letter -- Three tenors in perfect harmony -- Creating "North America's Railroad" -- Towards greater accountability for CEO-speak -- Appendices: Skilling and Lay's last letter to shareholders of Enron -- Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001 -- AOLTimeWarner's internet policy statement -- General Electric's 1991 CEO letter to shareholders -- Letter to stockholders, 1940 Walt Disney productions' annual report -- Letter to stockholders, 1941 Walt Disney productions' annual report. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Chief executive officers -- Language -- Case studies.
|
|
Chief executive officers. |
| Genre/Form |
Case studies.
|
| Subject |
Discourse analysis -- Social aspects -- Case studies.
|
|
Discourse analysis -- Social aspects. |
|
Corporate culture -- Case studies.
|
|
Corporate culture. |
| Indexed Term |
JSTOR-DDA |
|
Chief executive officers Case studies |
|
Business communication Case studies |
|
Communication in management Case studies |
|
Corporate culture Case studies |
|
Multi-User. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
|
Case studies.
|
| Added Author |
Craig, Russell (Lecturer in business)
|
| Other Form: |
Print version: 0773530371 9780773530379 |
| ISBN |
9780773575592 (electronic book) |
|
0773575596 (electronic book) |
|
9780773530379 |
|
0773530371 |
|
9780773533202 |
|
0773533206 |
|
