Skip to content
Rider Library Catalog
You are not logged in
|
Login
Your session will expire automatically in
0
seconds.
Continue session
End session now
Request
Add to My Lists
Export
MARC Display
Return To Browse
SearchType
Keyword
Author
Title
Journal Title
Series Title
Subject
Genre
Call no.
ISBN / ISSN
Table of Contents
Publisher
Prof/TA
Course
Search
Search Scope
View Entire Collection
Moore Library
Talbott Library
Limit search to available items
Record:
Prev
Next
Resources
Book
Author
Andersen, R. Clifton.
Title
Marketing insights; selected readings / R. Clifton Andersen and Philip R. Cateora.
Publication Info.
New York : Appleton-Century-Crofts, [1968]
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415 .A618 1968
Available
---
Edition
2d ed.
Description
xiii, 482 pages : illustrations ; 24 cm
Bibliography
Bibliographical footnotes.
Subject
Marketing.
Marketing.
Added Author
Cateora, Philip R.
