| Description |
1 online resource (128 pages) : illustrations (chiefly color) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (page 124-125) and index. |
| Summary |
This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques. |
| Contents |
Introduction: Make great typography; Communicate through letters; Pictorial; Environmental; Construction; Transformative; Conceptual; Comic; Create typographic personalities; Collage; Re-forming; Obsessive; Extreme; Talking; Overlapping; Non-Traditional; Be inspired by history; Antique; Vernacular; Avant-garde; Pastiche; Rococo; Swash; Digital; Explore media and technique; Hand-lettering; Brush scrawl; Custom; Logo type; Crayon; Blackboard; Vector; Laser; Create illusion and mystique; Flat dimensional; Fluidity; Overprinting; Shadow; Experiment with style and form; Experimental; Smart type |
|
Lower caseMinimalism; Expressive reduction; Grids; Abstraction; Play and improvise; Ransom notes; Puns; Rebuses; Illumination; Novelty; Type face; Integration; Scale; Jumbled; Initials; Punctuation; Glossary; Further reading; Index; Acknowledgements & Picture credits |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Graphic design (Typography)
|
|
Graphic design (Typography) |
| Genre/Form |
Electronic books.
|
| Added Author |
Anderson, Gail, 1962- author.
|
| Other Form: |
Original 1780678495 9781780678498 (OCoLC)933585086 |
| ISBN |
9781786270962 (electronic book) |
|
178627096X (electronic book) |
|
1780678495 |
|
9781780678498 |
|
