Title The persuaders / directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston.

Publication Info.	[Alexandria, Va.] : PBS Home Video, [2005]
	©2005

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Video	HF5822 .P37 2005	Available	Ask at Circulation Desk

Edition	Widescreen version.
Description	1 DVD (approximately 90 min.) : sound, color ; 4 3/4 in.
Physical Medium	polychrome
Description	digital
	optical
	video file
	DVD video
System Details	DVD.
Performer	Correspondent: Douglas Rushkoff.
Credits	Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.
Note	Videodisc release of a production originally broadcast on November 9, 2004 as a segment of Frontline.
	"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
Summary	Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Language	Closed-captioned.
Genre/Form	Documentary films.
	Documentary films.
	Video recordings for the hearing impaired.
	Video recordings for the hearing impaired.
	Video recordings.
	Video recordings.
Subject	Advertising.
	Advertising.
	Public relations.
	Public relations.
	Marketing.
	Marketing.
	Advertising -- United States.
	United States.
Added Author	Goodman, Barak.
	Goodman, Rachel Dretzin.
	Soenens, Muriel.
	Rushkoff, Douglas.
	Ark Media (Firm)
	WGBH (Television station : Boston, Mass.)
	PBS Home Video.
Added Title	Frontline (Television program)
ISBN	0793646855
Standard No.	841887005159
Music No.	FRL62303 PBS Home Video