| Description |
1 online resource (247 pages) |
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text file |
| Contents |
Intro; Contents; Acknowledgments; Foreword; Introduction. Context and Contestation; Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions; Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru; Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism; Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of â#x80;#x9C;Itâ#x80;#x99;s Colombia, NOT Columbiaâ#x80;#x9D;; Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gacheâ#x80;#x99;s Radikal Karaoke. |
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Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 DemonstrationsChapter 7. International Love?: â#x80;#x9C;Latinoâ#x80;#x9D; Music Videos, the Latin Brand of Universality, and Pitbull; Chapter 8. The Paradoxes of the â#x80;#x9C;Cuban Brandâ#x80;#x9D;: Authenticity, Resistance, and Heroic Victimhood in Cuban Film; Chapter 9. Branding, Sense, and Their Threats; Epilogue; Index; About the Contributors. |
| Summary |
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Place marketing -- Latin America.
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Place marketing. |
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Latin America. |
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Branding (Marketing) -- Latin America.
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Latin America -- Relations.
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Branding (Marketing) |
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Relations. |
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HISTORY -- Latin America -- General. |
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International relations. |
| Genre/Form |
Electronic books.
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| Added Author |
Cerda Pereira, Andrea Paz.
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Fehimovic, Dunja.
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Ginger, Andrew.
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Carrillo, Paula Gómez.
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Jiménez-Martínez, César.
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Levinson, Brett.
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Ogden, Rebecca.
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Aronczyk, Melissa.
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| Other Form: |
Print version: Aronczyk, Melissa. Branding Latin America : Strategies, Aims, Resistance. Blue Ridge Summit : Lexington Books, ©2018 9781498568272 |
| ISBN |
9781498568289 |
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1498568289 |
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