| Description |
172 pages : illustrations ; 26 cm |
| Note |
"A symposium on professional sports at the New England Center for Continuing Education, University of New Hampshire, Durham, New Hampshire, September 13-15, 1979." |
|
Co-sponsored by the Whittemore School of Business and Economics and the Association of Representatives of Professional Athletes. |
| Bibliography |
Includes bibliographical references. |
| Contents |
Establishing the contractual relationship between the representative and the athlete / Robert E. Sheperd, Jr. -- The NCAA, the agent, and the athlete / Robert C. Berry -- The role of the media in sports / Jack Craig -- Revolutionizing professional sports telecasting / Philip R. Hochberg -- The use of athlete endorsements in consumer product advertising / Bernard J. Mullin -- Protecting and promoting the commercial value of the professional athlete / Michael E. Jones -- The reserve clause : recent developments / James P. Quirk -- Aspects of athletic injuries and sports medicine / Dennis Kay --Some tort aspects of sports injuries / Robert H. Waters -- The relationship of the Baseball Players Association, team management, and the League / Donald M. Fehr. |
| Subject |
Professional sports -- United States -- Congresses.
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Professional sports. |
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United States. |
| Genre/Form |
Conference papers and proceedings.
|
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Conference papers and proceedings.
|
| Added Author |
Jones, Michael E.
|
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Berry, Robert C.
|
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Whittemore School of Business and Economics.
|
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Association of Representatives of Professional Athletes.
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