| Description |
1 online resource (xv, 234 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Part 1. Introduction to web analytics -- part 2. Learning about users through web analytics -- part 3. Advanced topics. |
| Summary |
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Web usage mining.
|
|
Web usage mining. |
|
Internet users -- Attitudes.
|
|
Internet users. |
|
Web site development.
|
|
Web site development. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Beasley, Michael, 1980- Practical web analytics for user experience. Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013] 0124046193 (DLC) 2013010542 (OCoLC)841050175 |
| ISBN |
9780124046948 (electronic book) |
|
0124046940 (electronic book) |
|
0124046193 |
|
9780124046191 |
|
