| Description |
1 online resource (164 pages) |
|
text file |
| Contents |
TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; ABSTRACT; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; BIBLIOGRAPHY; CHARLES V. BALCH PHD VITA; INDEX. |
| Summary |
This book provides the understandings needed for researchers to develop scientifically validated internet survey methods. Except by chance, inaccurate data will provide results that have little or no validity or reliability. 'Garbage In Garbage Out' (GIGO) is a term commonly used in the computer industry to remind us that, if the data being analyzed are incorrect, the result will likewise be incorrect. While no survey design system can correct for improper sampling or poor item construction ... |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet research.
|
|
Internet research. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Balch, Charles V. Internet Survey Methodology. Newcastle upon Tyne : Cambridge Scholars Publishing, ©2010 9781443819824 |
| ISBN |
9781443820554 (electronic book) |
|
1443820555 (electronic book) |
|
9781443819824 (hardback) |
|
1443819824 (hardback) |
| Standard No. |
9786612588457 |
|
