Title Authentic TM : the politics and ambivalence in a brand culture / Sarah Banet-Weiser.

Publication Info.	New York, NY : New York University Press, [2012]
	©2012

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description	1 online resource (xiii, 266 pages) : illustrations.
Physical Medium	polychrome
Description	text file
Series	Critical cultural communication
	Critical cultural communication.
Bibliography	Includes bibliographical references and index.
Contents	Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Brand name products.
	Brand name products.
Genre/Form	Electronic books.
	Electronic books.
Added Title	Authentic
Other Form:	Print version: Banet-Weiser, Sarah, 1966- Authentic TM. New York, NY : New York University Press, ©2012 9780814787137 (DLC) 2012024949 (OCoLC)777628033
ISBN	9780814787151 (electronic book)
	0814787150 (electronic book)
	9780814739372 (electronic book)
	0814739377 (electronic book)
	9780814787137
	0814787134
	9780814787144
	0814787142