Introduction. Mind the Gap -- Why Reputational Risk Matters -- A Reputational Risk Framework -- Nine Things That Go Wrong in Crises -- Effective Crisis Management I: Getting Ahead of a Crisis -- Effective Crisis Management II: Defining Roles and Responsibilities -- Effective Crisis Management III: From Chaos to Managed Process -- Crisis Communications -- Redefining Issues Management -- The Role of Leadership in Crisis -- Frameworks and Models to Manage Reputational Risk.
Summary
"Unlike almost any other sector of the economy, in higher education, an institution's value lies not in any one or more products or services but in an intangible asset commonly referred to as its "reputation." The goal of this book is to explore concepts around reputation and reputational risk so that university leaders will understand how to build and protect reputation in an age in which insufficient attention to what these concepts mean can undermine an institution's value"-- Provided by publisher
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America