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Book
Author
Barletta, Marti.
Title
Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / Martha Barletta.
Publication Info.
[Chicago, Ill.] : Dearborn Trade Pub., [2003]
©2003
Item Status
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Moore Stacks
HC79.C6 B337 2003
Available
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Description
xxviii, 253 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 241-244) and index.
Subject
Women consumers.
Women consumers.
Marketing.
Marketing.
ISBN
0793159636 hardcover