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book
BookPrinted Material
Author Barletta, Marti.

Title Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / Martha Barletta.

Publication Info. [Chicago, Ill.] : Dearborn Trade Pub., [2003]
©2003

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HC79.C6 B337 2003    Available  ---
Description xxviii, 253 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 241-244) and index.
Subject Women consumers.
Women consumers.
Marketing.
Marketing.
ISBN 0793159636 hardcover