Title ¿Qué transmite su marca? : estrategias para innovar desde la comunicación / Mireya Barón Pulido, Juliana Villalba Torres, Mauricio Toro Orjuela.

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Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource : color illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references.
Summary	Este libro es parte de la colección e-Libro en BiblioBoard.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Branding (Marketing)
	Branding (Marketing)
	BUSINESS & ECONOMICS -- Industrial Management.
	BUSINESS & ECONOMICS -- Management.
	BUSINESS & ECONOMICS -- Management Science.
	BUSINESS & ECONOMICS -- Organizational Behavior.
Genre/Form	Electronic books.
Added Author	Villalba Torres, Juliana, author.
	Toro Orjuela, Mauricio, author.
Other Form:	Print version: Barón Pulido, Mireya. ¿Qué transmite su marca? : estrategias para innovar desde la comunicación. : Editorial Politécnico Grancolombiano, ©2013 9789588721217
ISBN	9789588721224 (electronic book)
	9588721229 (electronic book)
	9789588721217