| Description |
1 online resource (xiii, 507 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication. |
| Summary |
This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Sustainable development.
|
|
Sustainable development. |
|
Sustainable development -- Government policy.
|
|
Sustainable development -- Government policy. |
|
Marketing.
|
|
Marketing. |
|
Environmental policy -- Economic aspects.
|
|
Environmental policy -- Economic aspects. |
| Genre/Form |
Electronic books.
|
| Added Author |
Bartels, Gerard, 1947- editor.
|
|
Nelissen, Wil, editor.
|
| Other Form: |
Print version: Marketing for sustainability. Amsterdam : IOS ; Tokyo : Ohmsha, 2002 4274905098 1586032046 (OCoLC)50606026 |
| ISBN |
0585458960 (electronic book) |
|
9780585458960 (electronic book) |
|
1601294441 |
|
9781601294449 |
|
9781586032043 (IOS) |
|
1586032046 (IOS) |
|
9784274905094 (Ohmsha) |
|
4274905098 (Ohmsha) |
|
