Title Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford.

Publication Info.	New York : AMACOM, [2000]
	©2000

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.15 .B38 2000	Available	---

Description	xii, 274 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 261-263) and index.
Subject	Product management.
	Product management.
	New products -- Marketing.
	New products -- Marketing.
Added Author	Radford, Russell W.
ISBN	0814405665