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book
BookPrinted Material
Author Beard, Fred K., 1957-

Title Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

Publication Info. Lanham : Rowman & Littlefield, [2008]
©2008

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5821 .B37 2008    Available  ---
Description xiv, 205 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references (pages 183-188) and index.
Contents List of illustrations -- Acknowledgments -- Introduction -- 1. Historic attempts at advertising humor -- 2. Theoretically, what's so funny? -- 3. Why typology is a funny word -- 4. How does silly sell? -- 5. When humorous ads aren't funny -- 6. Campaigns that made audiences laugh-- and buy -- Selected bibliography -- Selected creative credits and awards -- Index -- About the author.
Subject Wit and humor in advertising.
Wit and humor in advertising.
ISBN 9780742554269 paperback alkaline paper
9780742554252 cloth alkaline paper
0742554252 cloth alkaline paper
0742554260 paperback alkaline paper