Description |
xiv, 205 pages : illustrations ; 23 cm |
Bibliography |
Includes bibliographical references (pages 183-188) and index. |
Contents |
List of illustrations -- Acknowledgments -- Introduction -- 1. Historic attempts at advertising humor -- 2. Theoretically, what's so funny? -- 3. Why typology is a funny word -- 4. How does silly sell? -- 5. When humorous ads aren't funny -- 6. Campaigns that made audiences laugh-- and buy -- Selected bibliography -- Selected creative credits and awards -- Index -- About the author. |
Subject |
Wit and humor in advertising.
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Wit and humor in advertising. |
ISBN |
9780742554269 paperback alkaline paper |
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9780742554252 cloth alkaline paper |
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0742554252 cloth alkaline paper |
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0742554260 paperback alkaline paper |
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