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book
BookPrinted Material
Author Beck-Burridge, Martin.

Title Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge and Jeremy Walton.

Imprint New York : Palgrave, 2001.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  GV716 .B43 2001    Available  ---
Description vi, 178 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Bibliography Includes bibliographical references and index.
Subject Sports sponsorship.
Automobile racing -- Economic aspects.
Automobiles -- Marketing.
Fuji Jūkōgyō Kabushiki Kaisha.
Jaguar Cars Ltd.
Added Author Walton, Jeremy, 1946-
ISBN 0333925408 (cloth)