| Description |
1 online resource. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Columbia Business School Publishing
|
|
Columbia Business School publishing.
|
| Bibliography |
Includes bibliographical references. |
| Contents |
1. Dispelling the Moses Myth -- 2. Reimagining the Trade Show Experience at IBM -- 3. Postmerger Integration at Suncorp -- 4. Transforming B2B Customer Engagement at 3M -- 5. Rethinking Strategic Planning at SAP -- 6. Redesigning the Customer Contact Center at Toyota -- 7. Social Networking at Me You Health -- 8. Industry Collaboration in Financial Services with the FiDJI Project -- 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen -- 10. Engaging the Citizens of Dublin -- 11. Scaling a Design Thinking Competency at Intuit -- 12. Where Do We Go from Here? -- Postscript. |
| Summary |
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen. Using design. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Creative ability in business.
|
|
Creative ability in business. |
|
Design.
|
|
Design. |
| Genre/Form |
Electronic books.
|
| Added Author |
King, Andrew (Andrew Courtland)
|
|
Bennett, Kevin B. (Kevin Bruce), 1957-
|
| Other Form: |
Print version: Liedtka, Jeanne. Solving problems with design thinking. 9780231163569 0231163568 (DLC) 2013009497 |
| ISBN |
0231536054 (electronic book) |
|
9780231536059 (electronic book) |
|
9780231163569 (cloth ; alkaline paper) |
|
0231163568 (cloth ; alkaline paper) |
|
