| Description |
1 online resource (xxxvi, 434 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Cambridge intellectual property and information law
|
|
Cambridge intellectual property and information law.
|
| Bibliography |
Includes bibliographical references (pages 398-422) and index. |
| Summary |
A collection of essays examining the nature and function of trade marks and brands. |
| Contents |
The making of modern trade mark law : the construction of the legal concept of trade mark, 1860-1880 / Lionel Bently -- The making of modern trade mark law : the UK, 1860-1914 -- a business history perspective / David M. Higgins -- Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis -- "See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark -- a US perspective / Jane C. Ginsburg -- 'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant -- What linguistics can do for trademark law / Graeme B. Dinwoodie -- Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder -- 'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver -- Trade mark style as a way of fixing things / Celia Lury -- The irrational lightness of trade marks : a legal perspective / Catherine W. Ng -- A law-and-economics perspective on trade marks / Andrew Griffiths -- The economic rationale of trade marks : an economist's critique / Jonathan Aldred -- Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda -- An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence -- An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach -- Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson -- Geographical indications : not all 'champagne and roses' / Bronwyn Parry -- (Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Trademarks -- Law and legislation.
|
|
Trademarks -- Law and legislation. |
|
Trademarks (International law)
|
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Trademarks (International law) |
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Brand name products -- Law and legislation.
|
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Brand name products -- Law and legislation. |
|
Intellectual property (International law)
|
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Intellectual property (International law) |
| Genre/Form |
Electronic books.
|
| Added Author |
Bently, Lionel, 1964-
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Davis, Jennifer, Dr.
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Ginsburg, Jane C.
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| Other Form: |
Print version: Trade marks and brands. Cambridge, UK ; New York : Cambridge University Press, 2008 9780521889650 0521889650 (DLC) 2007052481 (OCoLC)183264765 |
| ISBN |
9780511410079 (electronic book) |
|
0511410077 (electronic book) |
|
9780511495212 (ebook) |
|
0511495218 (ebook) |
|
0521889650 |
|
9780511408182 |
|
9780521889650 |
|
