| Description |
xvi, 239 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. The questionable future facing global retailers -- 2. Low-cost strategies I: key elements of a low-cost provider strategy -- 3. Low-cost strategies II: delivering low costs through minimizing product proliferation -- 4. Differentiation strategies I: effective human resource strategies -- 5. Differentiation strategies II: enhancing the service experience -- 6. Differentiation strategies III: developing and maintaining a strong private label program -- 7. Implementing cost-, differentiation-, and value-based retail strategies -- Appendix. Individual and composite financial performance, customer service, and worker satisfaction metrics of the best-practice retailers. |
| Subject |
Retail trade -- Management.
|
|
Retail trade -- Management. |
|
Strategic planning.
|
|
Strategic planning. |
| ISBN |
9780132459198 hardbackk alkaline paper |
|
0132459191 |
|
