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Bestseller
BestsellerE-book
Author Bischoff, Anna Lena.

Title Cause-related marketing : the influence of the fit among partners, brands and cause / Anna Lena Bischoff.

Publication Info. Hamburg : Anchor Academic Publishing, [2015]
Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description 1 online resource
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Social marketing.
Social marketing.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Genre/Form Electronic books.
ISBN 9783954896943 electronic book
395489694X electronic book
9783954891948

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