| Description |
xii, 194 pages : illustrations ; 23 cm |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The Jonesboro story. The digital library -- Going mobile -- Crooked Valley Regional Library. Facebook -- Facebook advertising (or, How I learned to stop worrying and love Mark Zuckerberg) -- Marketing in the "real world" -- Making pretty pictures -- Convincing the decision makers -- Start your own revolution -- Appendix A: Twitter / by Ned Potter -- Appendix B: Pinterest / by Josh Tate -- Appendix C: More convincing the decision makers / by Carson Block. |
| Summary |
"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users; offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns; demonstrates the importance of the library's website as the digital "main branch" of the library, with guidance for creating and promoting it; details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology; takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions; and shows how to pull it all together into a manageable campaign through strong leadership and teamwork. |
| Subject |
Libraries -- United States -- Marketing -- Case studies.
|
|
Libraries. |
|
United States. |
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Marketing. |
| Genre/Form |
Case studies.
|
| Subject |
Libraries -- Public relations -- United States -- Case studies.
|
|
Libraries -- Public relations. |
|
Public libraries -- Information technology -- United States -- Case studies.
|
|
Public libraries. |
|
Information technology. |
|
Libraries and community -- United States -- Case studies.
|
|
Libraries and community. |
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Craighead County and Jonesboro Public Library (Ark.)
|
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Craighead County and Jonesboro Public Library (Ark.) |
|
Public libraries -- Arkansas.
|
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Arkansas. |
| Genre/Form |
Case studies.
|
| Added Author |
Flora, Maria.
|
| ISBN |
0838912672 (paperback) (acid-free paper) |
|
0838912826 |
|
0838912834 |
|
0838912842 |
|
9780838912676 (paperback) (acid-free paper) |
|
9780838912829 |
|
9780838912836 |
|
9780838912843 |
|
