LEADER 00000cam a2200721Ii 4500 
001    ocn874965776 
003    OCoLC 
005    20170127064302.4 
006    m     o  d         
007    cr cnu---unuuu 
008    140328s2014    enk     obf   001 0 eng d 
019    877823351|a961618431|a962564700 
020    9780749468439|q(electronic book) 
020    0749468432|q(electronic book) 
020    1306537819|q(electronic book) 
020    9781306537810|q(electronic book) 
020    |z9780749468422|q(paperback) 
020    |z0749468424|q(paperback) 
035    (OCoLC)874965776|z(OCoLC)877823351|z(OCoLC)961618431
       |z(OCoLC)962564700 
037    CL0500000415|bSafari Books Online 
040    IDEBK|beng|erda|epn|cIDEBK|dEBLCP|dN$T|dMHW|dCDX|dUMI|dE7B
       |dYDXCP|dDEBSZ|dOCLCO|dOCLCQ|dRRP|dOCLCF|dOCL 
049    RIDW 
050  4 HD59|b.B557 2014eb 
072  7 BUS|x002000|2bisacsh 
082 04 659.2|223 
090    HD59|b.B557 2014eb 
100 1  Black, Caroline,|d1956-|0https://id.loc.gov/authorities/
       names/no2002091270|eauthor. 
245 14 The PR professional's handbook :|bpowerful, practical 
       communications /|cCaroline Black. 
264  1 London :|bKogan Page,|c2014. 
300    1 online resource. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  PR in practice 
504    Includes bibliographical references and index. 
505 0  01.The role and importance of public relations in 
       organizations -- Why organizations communicate -- A short 
       history of communications -- Where are we now? -- The 
       Edelman Trust Barometer -- Conclusion -- 02.Key theories 
       for public relations practitioners -- Theory 1 Shannon and
       Weaver -- the t̀ransmission' model of communications -- 
       Theory 2 James Carey -- transportation/communications 
       links -- Theory 3 Grunig and Hunt's four models for public
       relations -- Theory 4 Robert Cialdini and influence -- 
       Theory 5 Patrick Jackson and others -- the p̀eople change 
       ladder' -- Theory 6 Mendelsohn's T̀hree Assumptions' for 
       success -- Theory 7 Hierarchy of effects theory of 
       persuasion -- Theory 8 Elaboration Likelihood Model (ELM) 
       -- Theory 9 Emotional intelligence (EI) -- Theory 10 
       Public relations as diplomacy -- Theory 11 The rhetorical 
       and ethical orientation of PR -- Theory 12 Postmodernist 
       PR theory -- 03.The professional public relations 
       practitioner 
505 8  Working as a communications/PR professional -- Personal 
       qualities and professional/business skills -- Getting 
       started in communications -- Where will I work? -- 
       Training and qualifications in public relations -- Client/
       consultancy contracts -- Taking care of yourself -- 
       04.Planning and evaluating public relations -- 
       Communications planning -- writing a brief -- Best 
       practice in communications planning -- Planning and 
       evaluating PR -- 05.Public relations, marketing and 
       related disciplines -- Definitions of marketing -- What is
       the marketing mix? -- Is it seven Ps now? -- Three new Ps 
       for the 21st century (and all because of Web 2:0) -- 
       Marketing, communications and customer-relationship 
       management -- 06.Understanding audiences -- Definitions --
       Introduction -- Thinking about stakeholders -- From 
       stakeholder to target audience -- Collecting the right 
       data -- Types of research -- Four common mistakes 
       organizations make when undertaking research 
505 8  Psychological insight -- Erik Erikson and life stages -- 
       Myers-Briggs Type Indicator® (MBTI®) -- Neuro-Linguistic 
       Programming for public relations practitioners -- Drawing 
       this all together -- developing strategies for public 
       relations -- 07.Using the right communications channels 
       and tactics -- Channels for impact -- Digital -- 
       Traditional (aka elite) media -- Ethics and the media -- 
       post-Leveson... where now? -- Face-to-face -- Print -- 
       Further reading -- 08.Creativity in public relations -- 
       Big ideas about creativity -- The creative process -- 
       Twelve ways to wake up your creativity and solve problems 
       -- Summary -- 09.Visual communications -- Photography for 
       PR -- Visual aids -- Briefing designers -- What does your 
       typeface say about you? -- 10.Public relations essentials 
       for issues, incidents and crises -- Introduction -- 
       Definitions -- Risk audit and analysis -- A word on ẁicked
       problems' -- Issues management -- The lifecycle of an 
       issue 
505 8  Crisis management -- One final point -- Evaluating issues 
       and crisis management -- Further reading -- 11.Essential 
       skills for the PR practitioner -- Introduction -- Writing 
       -- Further reading -- Interpersonal skills -- and briefing
       skills -- Body language as a key part of communications --
       Presentation skills. 
520    At a time when rapid changes in communications technology 
       are having a major impact on the way businesses choose to 
       communicate, more people are having to understand the 
       principles of modern PR and how they can underpin 
       effective business management. Whether as a student 
       (undergraduate or as part of ongoing professional 
       development), consultant or business owner, there are 
       areas of good PR practice that must be followed, while at 
       the same time new channels of communication - notably 
       social media - are creating fresh challenges and 
       opportunities. The PR Professional's Handbook offers 
       practical. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Public relations|vHandbooks, manuals, etc.|0https://
       id.loc.gov/authorities/subjects/sh2010108999 
650  0 Communication in organizations|0https://id.loc.gov/
       authorities/subjects/sh85029082|vHandbooks, manuals, etc.
       |0https://id.loc.gov/authorities/subjects/sh99001300 
650  0 Business communication|vHandbooks, manuals, etc.|0https://
       id.loc.gov/authorities/subjects/sh2009117931 
650  7 Public relations.|2fast|0https://id.worldcat.org/fast/
       1082892 
650  7 Communication in organizations.|2fast|0https://
       id.worldcat.org/fast/870217 
650  7 Business communication.|2fast|0https://id.worldcat.org/
       fast/842419 
655  0 Electronic books. 
655  4 Electronic books. 
655  7 Handbooks and manuals.|2fast|0https://id.worldcat.org/fast
       /1423877 
655  7 Handbooks and manuals.|2lcgft|0https://id.loc.gov/
       authorities/genreForms/gf2014026109 
776 08 |iPrint version:|aBlack, Caroline.|tPR Professional's 
       Handbook.|dKogan Page 2014|z1306537819 
830  0 PR in practice series.|0https://id.loc.gov/authorities/
       names/no97018085 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=746763|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20170505|cEBSCO|tebscoebooksacademic new|lridw 
994    92|bRID