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book
BookPrinted Material
Author Brader, Ted.

Title Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.

Publication Info. Chicago : University of Chicago Press, 2006.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  JA74.5 .B69 2006    Available  ---
Description xvi, 280 pages : illustrations ; 24 cm.
Series Studies in communication, media, and public opinion
Studies in communication, media, and public opinion.
Bibliography Includes bibliographical references (pages 251-271) and index.
Contents Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
Subject Political psychology.
Political psychology.
Advertising, Political.
Advertising, Political.
Communication in politics.
Communication in politics.
Persuasion (Psychology)
Persuasion (Psychology)
Emotions and cognition.
Emotions and cognition.
ISBN 0226069885 cloth alkaline paper
0226069893 paperback alkaline paper