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Author Brafman, Ori.

Title Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman.

Publication Info. New York : Doubleday, [2008]
©2008

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  BF441 .B725 2008    Available  ---
Edition 1st ed.
Description xiii, 206 pages ; 22 cm
Bibliography Includes bibliographical references and index.
Summary A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
Contents Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice.
Subject Rationalism -- Psychological aspects.
Rationalism -- Psychological aspects.
Rationalism.
Irrationalism (Philosophy)
Irrationalism (Philosophy)
Stupidity.
Stupidity.
Errors.
Errors.
Conduct of life.
Conduct of life.
Success.
Success.
Added Author Brafman, Rom.
ISBN 9780385524384 hardcover alkaline paper
0385524382 hardcover alkaline paper
9780385530606
0385530609