Title Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium / Christoph Breetz.

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource
Physical Medium	polychrome
Description	text file
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Packaging.
	Packaging.
	Sales promotion.
	Sales promotion.
	Consumer behavior.
	Consumer behavior.
	packaging.
	BUSINESS & ECONOMICS / Industrial Management.
	BUSINESS & ECONOMICS / Management.
	BUSINESS & ECONOMICS / Management Science.
	BUSINESS & ECONOMICS / Organizational Behavior.
	BUSINESS & ECONOMICS / Consumer Behavior.
Genre/Form	Electronic books.
ISBN	9783954897322 electronic book
	3954897326 electronic book
	9783954892327