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BookPrinted Material
Author Bridge, Simon.

Title Beyond the business plan : 10 principles for new venture explorers / by Simon Bridge, Visiting Professor of Entrepreneurship, University of Ulster and Cecilia Hegarty, Director, PLATO EBR, N. Ireland and Ireland

Publication Info. Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD62.5 .B745 2013    Available  ---
Description xvi, 275 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references and index.
Summary "A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway. Beyond the Business Plan provides 10 new principles for starting a new venture that support and encourage the flexibility to face uncertainties. These principles provide an alternative tool for use instead of the traditional business plan as a start-up guide -- helping to build a venture appropriate for the circumstances instead of trying to construct a pre-conceived model.. This book does not dictate how to run a venture but provides the insight needed to explore what is possible, to overcome unforeseen obstacles, to adapt, grow, and change as necessary. This fresh approach teaches how to be responsive to uncertainty and provides a flexible approach that is needed for navigating in the changing world economy which cannot be mapped until it is experienced. "-- Provided by publisher.
Contents Machine generated contents note: -- PART I -- WHY LOOK BEYOND THE BUSINESS PLAN -- 1. The purpose of this book -- 2. Business plans -- why are they advocated? -- 3. Are business plans appropriate? -- 4. Business plans are not the only option -- 5. Enterprise and exploration -- 6. A guide for explorers? -- PART II -- THE TEN PRINCIPLES -- 7. The starting point: understanding how to explore -- 8. Principle 1 -- An enterprise is a means not an end -- 9. Principle 2 -- Don't commit more than you can afford to lose -- 10. Principle 3 -- Start from where you are -- 11. Principle 4 -- Carry out reality checks and make appropriate plans -- 12. Principle 5 -- The only reliable test is a real one -- 13. Principle 6 -- Get started and get some momentum -- 14. Principle 7 -- Accept uncertainty -- 15. Principle 8 -- Look for opportunities -- 16. Principle 9 -- Build and use social capital -- 17. Principle 10 -- Acquire the relevant skills -- 18. Following the Principles -- PART III -- SEEKING A BALANCED PERSPECTIVE -- 19. Striking a balance -- 20. Comparing approaches -- 21. Some reflections and implications -- 22. Postscript -- The relevance of exploring -- PART IV -- FURTHER INFORMATION.
Subject New business enterprises -- Management.
Business planning.
Entrepreneurship.
Small business.
Business planning.
Entrepreneurship.
New business enterprises -- Management.
Small business.
Added Author Hegarty, Cecilia.
ISBN 9781137332868 (hardback)
1137332867 (hardback)