LEADER 00000cam a2200529 i 4500 
001    ocn846546385 
005    20141202112444.0 
008    130909s2013    enka     b    001 0 eng   
010      2013035873 
015    GBB379507|2bnb 
016 7  016489302|2Uk 
019    861919376|a862983360 
020    9781137332868|q(hardback) 
020    1137332867|q(hardback) 
035    (OCoLC)ocn846546385 
040    DLC|beng|erda|cDLC|dYDX|dBTCTA|dYDXCP|dUKMGB|dBDX|dOCLCO
       |dOCLCF|dNLE|dAU@|dOCLCO 
042    pcc 
049    RIDM 
050 00 HD62.5|b.B745 2013 
082 00 658.1/1|223 
084    BUS020000|aBUS048000|aBUS103000|2bisacsh 
090    HD62.5 .B745 2013 
100 1  Bridge, Simon.|0https://id.loc.gov/authorities/names/
       nb97082702 
245 10 Beyond the business plan :|b10 principles for new venture 
       explorers /|cby Simon Bridge, Visiting Professor of 
       Entrepreneurship, University of Ulster and Cecilia Hegarty,
       Director, PLATO EBR, N. Ireland and Ireland. 
264  1 Houndmills, Basingstoke, Hampshire ;|aNew York :|bPalgrave
       Macmillan,|c2013. 
300    xvi, 275 pages :|billustrations ;|c23 cm 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
504    Includes bibliographical references and index. 
505 8  Machine generated contents note: -- PART I -- WHY LOOK 
       BEYOND THE BUSINESS PLAN -- 1. The purpose of this book --
       2. Business plans -- why are they advocated? -- 3. Are 
       business plans appropriate? -- 4. Business plans are not 
       the only option -- 5. Enterprise and exploration -- 6. A 
       guide for explorers? -- PART II -- THE TEN PRINCIPLES -- 
       7. The starting point: understanding how to explore -- 8. 
       Principle 1 -- An enterprise is a means not an end -- 9. 
       Principle 2 -- Don't commit more than you can afford to 
       lose -- 10. Principle 3 -- Start from where you are -- 11.
       Principle 4 -- Carry out reality checks and make 
       appropriate plans -- 12. Principle 5 -- The only reliable 
       test is a real one -- 13. Principle 6 -- Get started and 
       get some momentum -- 14. Principle 7 -- Accept uncertainty
       -- 15. Principle 8 -- Look for opportunities -- 16. 
       Principle 9 -- Build and use social capital -- 17. 
       Principle 10 -- Acquire the relevant skills -- 18. 
       Following the Principles -- PART III -- SEEKING A BALANCED
       PERSPECTIVE -- 19. Striking a balance -- 20. Comparing 
       approaches -- 21. Some reflections and implications -- 22.
       Postscript -- The relevance of exploring -- PART IV -- 
       FURTHER INFORMATION. 
520    "A new way of approaching start-ups which encourages a 
       more flexible plan that allows for uncertainty and change 
       Business plans do not allow for the unexpected. Often 
       written at the outset of a new business proposal, there is
       little room for change or learning from experience once 
       the venture is underway. Beyond the Business Plan provides
       10 new principles for starting a new venture that support 
       and encourage the flexibility to face uncertainties. These
       principles provide an alternative tool for use instead of 
       the traditional business plan as a start-up guide -- 
       helping to build a venture appropriate for the 
       circumstances instead of trying to construct a pre-
       conceived model.. This book does not dictate how to run a 
       venture but provides the insight needed to explore what is
       possible, to overcome unforeseen obstacles, to adapt, grow,
       and change as necessary. This fresh approach teaches how 
       to be responsive to uncertainty and provides a flexible 
       approach that is needed for navigating in the changing 
       world economy which cannot be mapped until it is 
       experienced. "--|cProvided by publisher. 
650  0 New business enterprises|xManagement.|0https://id.loc.gov/
       authorities/subjects/sh2010103695 
650  0 Business planning.|0https://id.loc.gov/authorities/
       subjects/sh85032906 
650  0 Entrepreneurship.|0https://id.loc.gov/authorities/subjects
       /sh85044149 
650  0 Small business.|0https://id.loc.gov/authorities/subjects/
       sh85123568 
650  7 New business enterprises|xManagement.|2fast|0https://
       id.worldcat.org/fast/1036850 
650  7 Business planning.|2fast|0https://id.worldcat.org/fast/
       842819 
650  7 Entrepreneurship.|2fast|0https://id.worldcat.org/fast/
       912787 
650  7 Small business.|2fast|0https://id.worldcat.org/fast/
       1121223 
700 1  Hegarty, Cecilia.|0https://id.loc.gov/authorities/names/
       no2011102283 
901    MARCIVE 20231220 
935    602204 
994    C0|bRID