| Description |
1 online resource (xi, 252 pages) |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. |
| Contents |
<Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 01: What Is Neuro Design?;</li><li>Chapter -- 02: Neuroaesthetics;</li><li>Chapter -- 03: How to Make Designs More Intuitive;</li><li>Chapter -- 04: How First Impressions Work;</li><li>Chapter -- 05: Multi-Sensory and Emotional Design;</li><li>Chapter -- 06: Saliency Maps;</li><li>Chapter -- 07: Visual Persuasion and Behavioural Economics;</li><li>Chapter -- 08: Decoding Screens;</li><li>Chapter -- 09: Viral Designs;</li><li>Chapter -- 10: Neuro Design Presentations;</li><li>Chapter -- 11: Conducting Research;</li><li>Chapter -- 12: Conclusion</li></ul></li></ul> |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Neuromarketing.
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Product design -- Psychological aspects.
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Web sites -- Design.
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Internet marketing.
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Web graphics & design. |
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Advertising. |
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Market research. |
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Mathematical modelling. |
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BUSINESS & ECONOMICS -- Industrial Management. |
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BUSINESS & ECONOMICS -- Management. |
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BUSINESS & ECONOMICS -- Management Science. |
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BUSINESS & ECONOMICS -- Organizational Behavior. |
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Internet marketing |
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Neuromarketing |
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Web sites -- Design |
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Advertising. |
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Market research. |
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Mathematical modelling. |
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Web graphics and design. |
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Brands and branding. |
| Other Form: |
Print version: Bridger, Darren. Neuro design. London ; New York : Kogan Page, 2017 9780749478889 (DLC) 2016048162 (OCoLC)950958503 |
| ISBN |
9780749478896 (electronic bk.) |
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0749478896 (electronic bk.) |
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9780749478889 (paperback ; alkaline paper) |
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