1 Mrs. Consumer, Patriotic Consumerism, and the Wartime Prices and Trade Board -- 2 Business as Usual: Adworkers and the Coming of War -- 3 Finding a Place for Wartime Advertising -- 4 Advertising to Win the War and Secure the Future -- 5 Buying and Selling Big Ticket Items -- 6 "The Grim Realities of War, as Pictured by Hollywood": Consuming Leisure / 156 Conclusion -- Appendix Guns and Butter: Consumer Spending, Inflation, and Price Controls.
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