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Book
Author
Wells, William, 1926-
Title
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
Publication Info.
Upper Saddle River, N.J. : Prentice Hall, 2000.
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
HF5823 .W455 2000
Available
---
Edition
5th ed.
Description
xviii, 562 pages : illustrations (some color) ; 28 cm
Bibliography
Includes bibliographical references and index.
Subject
Advertising.
Advertising.
Added Author
Burnett, John, 1944-
Moriarty, Sandra E. (Sandra Ernst)
ISBN
0130835714
